JAKARTA - Melbourne, Australia-based independent music label, Vibes Music Australia, has officially expanded its operations to Jakarta as part of its expansion strategy in the Asia-Pacific region.
This step is taken to capture the growth opportunity of the Indonesian music industry, which is considered one of the most promising markets in Southeast Asia.
Along with the expansion, the company also announced the signing of contracts with two Indonesian female DJs, Sora and Akoto, who are projected to be part of the development of talent oriented to the international market.
Producer and A&R of Vibes Music Australia, Gerard Lasantha said, Indonesia has a growing music ecosystem with a large digital audience base. According to him, this condition opens up opportunities for the development of local artists to penetrate the global market.
"Jakarta has a very vibrant music culture and a new generation of talent ready to connect with an international audience. This expansion is our long-term investment in the future of the creative industry in the region," said Gerard.
Indonesia is currently one of the largest music markets in Southeast Asia, supported by a young population that actively uses digital platforms and streaming services.
This trend also drives the growth of electronic music genres, including melodic techno, progressive house, and festival music.
Seeing this potential, Vibes Music Australia makes Jakarta a regional base to develop Southeast Asian talent while expanding the international music distribution network.
Operations in Indonesia will include artist management, music promotion, event partnerships, global distribution, and new talent development.
As a first step, the company introduced two artists who will be the spearhead of the expansion. Sora, previously known as DJ Moza, has been active in the Jakarta nightlife industry since 2019.
Meanwhile, Akoto, who was previously known as DJ Armanda Koto, has a long experience at a number of clubs and entertainment venues in the capital.
According to the company, both artists will receive international promotional support, including opportunities to perform at music festivals, cross-country collaboration projects, and the development of work distribution in various markets.
This expansion reflects the increasing attention of global music industry players to Indonesia which is considered to have great creative economic potential, especially in the digital music and experience-based entertainment sectors.
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