BCA Syariah Strengthens Inclusiveness with 'Sahabat Berkahmu': Present to Accompany Every Customer Journey

Photo: BCA Syariah

JAKARTA - At the age of 16, BCA Syariah presents a new brand proposition: "Sahabat Berkahmu", to strengthen the commitment that BCA Syariah is not only a financial service provider, but also a friend who accompanies customers in every moment of their life journey, from challenges to abundance, with the foundation of blessed sharia values.

This brand value proposition is based on a strong track record. As of April 2026, BCA Syariah's total assets have reached IDR 19.9 trillion, growing 18.1 percent compared to the same period last year. The strengthening of services is also supported by 79 networks spread across various major cities in Indonesia.

BCA Syariah President Director, Yuli Melati Suryaningrum said, for 16 years, his party has accompanied the financial journey of the Indonesian people.

"Sahabat Berkahmu" is a confirmation that in the future, we want to be more present, not only in transactions, but in every customer's effort to achieve a better and more blessed life," he explained, Wednesday, May 13.

"Sahabat Berkahmu" is realized through three concrete steps that go hand in hand

First, the continuous update in the BSya by BCA Syariah mobile banking (BSya) as a digital transaction solution that integrates daily banking needs, worship planning, and sharia investment in one application.

Second, BCA Syariah expands and strengthens its partnership network with leading Islamic institutions and communities. This includes new partnerships with Istiqlal Mosque and Bintaro Jaya Grand Mosque, as well as strengthening collaboration with existing partners, as proof that "Your Blessings are Friends" are not just promises, but a tangible presence in the community.

Third, BCA Syariah expands its reach to new segments, including the younger generation, through programs that touch daily life, both through syariah financial literacy education and the activation of relevant and inclusive communities.

To introduce this brand proposition to the public, BCA Syariah also launched a Digital Video Commercial (DVC) "Sahabat Berkahmu" simultaneously on various social media platforms. This DVC features various stories from various backgrounds, emphasizing that blessings do not belong to one group and that BCA Syariah is a friend for anyone, wherever they are on their journey. The public can watch this video through the BCA Syariah Official YouTube channel or via the link https://bit.ly/sahabatberkahmu.

Senior Vice President of Funds, Services and Marketing Communications of BCA Syariah, Mia Rahma Amalia added, being a friend means being present wherever the customer is, in their application, in their mosque, in their community, and at every stage of their life journey. That's what we're building.

"This is the starting point for strengthening the role of BCA Syariah in the community. As long as there are steps taken and hopes fought for, we will always accompany you as a friend," concluded Yuli.