JAKARTA - Local shoe products in Indonesia are increasingly popular among the public. Trendy designs that are stylish, premium materials, and pocket-friendly prices make local shoes no less competitive than shoes made abroad.

The development of local shoe trends and industries in Indonesia has also opened up employment opportunities for local workers and craftsmen. Not only successful in spreading its wings in the country, many local shoe brands are now even able to penetrate the international market.

The ease of accessing local shoe brands online through e-commerce such as Shopee, also makes the dream of hunting for local shoes much more practical. From sneakers for casual style to professional formal shoes, here are the best local shoe recommendations that you can easily find on Shopee:

1. Adorable Projects

Adorable Projects is a brand from Bandung, West Java that focuses on handmade women's accessories, especially shoes and sandals. The variety of models of shoes and sandals produced are sneakers, flat shoes, loafers, heels, to boots. Shoes from Adorable Projects have a sweet, beautiful, and modern design that is suitable for women who want to look stylish.

In addition to shoes, Adorable Projects also offers a variety of other women's accessories such as bags, wallets, and other additional accessories such as; bag hangers, glasses, to socks. Its products have a price range ranging from IDR 200,000 to IDR 500,000.

2. Nappa Milano

Nappa Milano offers a collection of men's and women's shoes with classic styles that are paired with modern trends. This brand is known for its use of leather materials that have a soft and durable texture. Despite having an Italian-sounding name, the entire design and production process is in Indonesia, with leather materials from producers on the island of Java.

Some of Nappa Milano's flagship collections that are often the target, including: Loafers, a very popular shoe model for a smart-casual and elegant look, Boots shoes with a minimalist design chelsea boots model that is a favorite for a tough look but still sleek, and Derby & Oxford Shoes shoe models for professionals who want to look formal with a modern touch. Local shoe lovers can bring home Nappa Milano shoes for only around IDR 559,000 to IDR 839,000.

3. Compass

Compass is a local shoe brand from Bandung that was founded in 1998. This Bandung-based product was then re-branded in 2017 under the direction of Creative Director Aji Handoko Purbo.

Compass is known for its retro design typical of the 1970s with premium canvas material that makes the shoes look classic and modern. With a price starting at Rp. 400,000, Compass offers quality that can compete with foreign brands. This brand also often collaborates with local artists and musicians who strengthen the image of this brand is very close to the young generation.

4. Aerostreet

Aerostreet was founded in 2015 with the vision of presenting quality shoes that can be reached by all levels of society. With the slogan "Now everyone can buy a good shoes", this Klaten-based brand produces shoes with modern technology at affordable prices, ranging from IDR 100,000-IDR 250,000.

Aerostreet has a simple, lightweight design, but is suitable for daily activities. Not only shoes, the brand that guarantees comfort and durability also offers other casual fashion products such as; clothes, shoes, to perfume for male and female consumers. With affordable prices, this brand is able to prove that local shoes can penetrate the vast market both at home and abroad.

5. Portee Goods

Portee Goods is a local shoe brand from Bandung that was founded in 2011. Portee Goods offers classic shoe designs with quality leather and various other types of shoes that can be adjusted to the daily activities of consumers.

The Portee Goods shoe collection is priced at Rp. 500,000 to Rp. 1.4 million. Interestingly, not only providing ready-to-wear shoes, Portee Goods also provides custom designs to suit the personal desires of consumers.

That's 5 recommendations for local shoes that are no less quality than foreign brands. In addition to offering comfort and durability, these local shoe brands also offer quality products at pocket-friendly prices. Come on, find and check out your favorite local shoes on Shopee!


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