JAKARTA - Sido Muncul Director, Dr. (H.C.) Irwan Hidayat chose to take an educational approach in responding to attacks on social media (Medsos) targeting Sido Muncul products. Irwan assessed that this method was more effective than going through the legal process.
Irwan Hidayat told reporters in Semarang on Monday, March 30, regarding the negative upload of products such as Tolak Angin, he immediately traced the upload to find out the source and motive behind the content circulating.
"I searched the content. It turns out that the person who uploaded it did not understand the upload because he only reposted without understanding the impact of the upload," said Irwan.
According to Irwan, the majority of perpetrators are not parties with certain interests, but netizens who are just looking for attention. In fact, not a few of them are even users of Sido Muncul products themselves. They don't know and don't think long about the effects of their posts.
"I am not hasty to bring the issue to the legal realm. I prefer to have a direct dialogue with the uploader to provide an understanding. I even feel sorry, because the uploader is only looking for fame. If it is brought to the law, it will be even more difficult," he said.
Irwan reminded the public to be more wise in social media, especially when disseminating information. According to him, verification is an important thing before sharing content with the public.
"If you don't know, you shouldn't post it, and if you've already done it, it's better to delete it," he said.
Using the education strategy, Irwan assessed it as a wise step rather than having to take legal action which would make it difficult for the perpetrators. This step is also to maintain the company's image.
"In addition to being able to reduce conflicts, this method will also encourage an increase in the awareness of digital literacy of netizens," said Irwan.
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