JAKARTA - Oneskin Indonesia, a pioneer of comprehensive skin care solutions that has been established since 2019, officially announced the appointment of Oza Rangkuti, a widely known content creator and digital communicator on social media, as the new Chief Executive Officer (CEO). This strategic move marks a new era for Oneskin Indonesia in strengthening its position in the beauty and self-care market in the country.
Under the leadership of Doni Putra Okten, Oneskin Indonesia has successfully built an inclusive product ecosystem through flagship product lines such as Oneskin (Men), Oneskin for Women, and the clinical treatment line of dr. Arpha Plus. The presence of Oza Rangkuti is expected to bring fresh energy, a relatable marketing approach, and digital innovation that can reach a wider audience organically.
The appointment of Oza Rangkuti is not merely a structural change, but a statement of Oneskin Indonesia's ambition to bridge the function of products with the lifestyle of today's consumers.
"Oneskin has a strong foundation since 2019. We don't just sell products, but confidence solutions. With the addition of Oza Rangkuti, we want to break the rigid boundaries of the skincare industry. We want Oneskin to be a brand that is not only clinically effective, but also close and 'connected' to people's daily lives," said Doni Putra Okten, Founder of Oneskin Indonesia, in a statement, Thursday, March 12.
As CEO, Oza Rangkuti will focus on developing brand identity (re-branding), optimizing digital channels, and ensuring that every product, from men's daily care to dermatological solutions from dr. Arpha Plus, is the first choice for Indonesian consumers.
"This is a mind-blowing challenge for me. I see great potential in Oneskin which has been consistent since 2019. My task is to ensure that the message of quality that Mr. Doni has built reaches the audience in a fresher, honest, and of course positive viral way. We will make this industry more 'noisy' in the right way," said Oza Rangkuti.
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