JAKARTA - PT Bank Raya Indonesia Tbk has partnered with Visa to encourage the use of digital transactions through the Sorak Sorai Festival 2025 which will be held from December 31, 2025 to January 2, 2026 at Taman Mini Indonesia Indah (TMII).
Bank Raya Kicky Business Director Kicky Andrie Davetra said his company's participation in the festival had a positive impact on customer digital transaction activities.
During the three days of the festival, Bank Raya recorded a transaction volume through the Raya Application of 207.429 million.
This surge was driven by various promotional programs, including transaction discounts of up to 45 percent at Sorak Sorai Fest TMII merchants.
On this occasion, Bank Raya also introduced the Visa Debit Digital Card which is integrated with the Raya Application.
This product allows customers to make secure digital transactions, whether for online transportation, streaming services, or e-commerce shopping.
"We hope that this collaboration can expand the adoption of Bank Raya's digital services while supporting the non-cash transaction ecosystem," said Kicky.
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