JAKARTA - Astra Group targets around 4,000 transactions at the Astra Auto Fest (AAF) 2025 which will be held at the Astra Biz Center, BSD City, Tangerang, on 5-7 December 2025.
This target is also the initial benchmark for organizing annual events designed to strengthen relations with customers from various brands in groups.
Project Director Astra Auto Fest 2025 as well as Chief Marketing Auto2000 Yagimin explained, AAF 2025 is not just a sales event, but a momentum to increase public awareness and purchasing power.
"So, if the target of this Astra Auto Fest activity, yes, it is actually an event where we want the first to be how to increase awareness," Yagimin said at the Astra Auto Fest 2025 press conference at Astra Tower, Jakarta, Monday, December 1.
According to him, Astra customers have a great curiosity about the product ecosystem and the solutions the company offers.
"Astra, right, has many companies under it. There is a longing for consumers to understand more, really, what is this Astra? What brands, really, are in Astra? And also what, which can be given? What solutions?" he said.
"We are trying to provide a resolution for all customers who have been in contact with Astra so far," he added.
He added that most of the targeted visitors came from Astra's own customer base.
In addition to introducing the latest product ranks, the new experience is also the main focus of organizing this time.
"When we talk about the expected transaction, yes, we don't set a target. However, we will start in maybe 4,000 transactions," he said.
"We hope that transactions are not the only target, but rather the big events that are felt regularly every year," he added.
The AAF 2025 will present a number of interesting things for visitors, including the opportunity to try out the latest various models from several Astra brands, such as the Toyota Veloz Hybrid and Daihatsu Rocky Hybrid as the group's newest electrification vehicle.
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For visitors who carried out a test drive and were lucky, they also had the opportunity to bring home one unit of Rocky Hybrid and/or Honda ADV160 Roadsync. The draw was held on the last day of AAF 2025 or December 7, 2025.
Astra Group integration during AAF 2025 is strengthened by financial services from Astra Financial, which houses ACC, Toyota Astra Financial Services, FIFGROUP, Astra Insurance, AstraPay and Moda.
Mobility lines such as Astra Ride The Car (TRAC) and Astra Mobility also play a role in complementing the needs of visitors. Meanwhile, the need for buying and selling used vehicles is facilitated through services from Used Car by Astra.
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