Golden Rama And HKTB Encourage Tourism Economy Through The Hong Kong Greet Campaign

Photo: Special

JAKARTA - Golden Rama Tours & Travel strengthens collaboration with the Hong Kong Tourism Board (HKTB) through the Sapa Hong Kong campaign which aims to encourage interest in Indonesian tourists visiting Hong Kong, as well as expand the high-value overseas travel market for the tourism industry.

This initiative is part of Golden Rama's business strategy at the age of 54, which carries the theme 54PA Dunia as a spirit of recovery and expansion of the post-pandemic travel sector.

The campaign is also a momentum for the promotion of the creative economy and Asian culinary through the Hong Kong Wine & Dine Festival 2025, one of the largest gastronomi festivals in the region.

"Hong Kong has emotional and geographical closeness to Indonesian tourists, but always offers new things. We want to present Hong Kong as a lifestyle destination, where travel is not just a vacation, but experience and inspiration," said Ricky Hilton, General Manager of Communication & CRM Golden Rama Tours & Travel.

The festival, which was held at Central Harborfront, October 23, 2025, features more than 300 pavilions from 31 countries, with a composition of 70 percent of wine products and 30 percent of innovative culinary.

This year's format was expanded until midnight, showing optimism in the Hong Kong tourism sector for economic recovery and increased consumption of global tourists.

Chairman of the Hong Kong Tourism Board, Dr. Peter Lam, said that the REMIX-themed festival. Best of All Worlds is a symbol of Hong Kong's openness to investment and cross-industrial collaboration, especially in the culinary, hospitality and entertainment sectors. We want to show how Hong Kong remains the center of world culinary, where traditions and innovation meet," he said.

Kolaborasi Golden Rama dengan HKTB juga diharapkan memperkuat arus wisatawan Indonesia ke Hong Kong menjelang musim liburan akhir tahun.

Selain memperkenalkan atraksi baru seperti area kuliner bertema Disney dan Marvel di Hong Kong Disneyland Resort, program ini juga membuka peluang kerja sama bisnis antara pelaku industri pariwisata, perhotelan, dan kuliner di kedua negara.

The collaboration between Golden Rama and HKTB is also expected to strengthen the flow of Indonesian tourists to Hong Kong ahead of the year-end holiday season.

In addition to introducing new attractions such as the Disney and Marvel-themed culinary area at the Hong Kong Disneyland Resort, this program also opens up opportunities for business cooperation between tourism, hospitality and culinary industry players in both countries.