JAKARTA Fast food culinary brand SeIndonesia is officially included in the prestigious Forbes Asia 100 to Watch 2025 list. This recognition confirms the position of Se Indonesia as one of the most promising startups in Asia-Pacific, thanks to business model innovation as well as a commitment to preserving the taste of local culinary.
Forbes Asia 100 to Watch is an annual list highlighting 100 small-scale companies and startups from 16 countries in the Asia-Pacific region. This year, the dominant sector includes biotech, green tech, space tech, and deep tech. Of the total 100 selected companies, only eight came from Indonesia. In the midst of the dominance of the technology company, Se Indonesia is the only F&B brand from Indonesia, representing the rapid growth of the local culture-based culinary sector.
Founded in 2022, Se'Indonesia revolutionizes fast food by presenting affordable and easily accessible high-quality protein. Inspired by traditional dishes such as typical East Nusa Tenggara smoke, this brand offers a rice box of premium beef which is now a favorite in various cities of Indonesia.
With a centralized kitchen model and a technology-based process, Se'Indonesia is able to maintain quality consistency while reducing costs to remain affordable. This strategy has proven to be effective: currently SeIndonesia serves more than 2 million servings per month through more than 150 online and dine-in outlets spread across Java, Bali and Sumatra.
In April 2025, SEIndonesia announced USD 9.7 million USD A funding led by Insignia Ventures Partners, along with Argor Ventures, Saison Capital, W Fund, as well as previous investors such as Kopital Ventures, Mulia Sky Capital, and Trihill Capital. This funding is an important step to expand the dine-in outlet network throughout the archipelago while strengthening the expansion plan to neighboring countries.
"Selected on the Forbes Asia 100 to Watch list is a global recognition for Se'Indonesia as well as a culinary archipelago. We want to show that Indonesian food can stand on par with international brands, presenting a premium authentic taste but still affordable," said Rinaldi Dharma Utama, Co-Founder & CEO of Se Indonesia.
More than just business, the expansion of Se Indonesia also creates new jobs and supports local economic growth. By combining premium quality, cultural pride, and operational efficiency, SeIndonesia not only innovates in the F&B industry, but also raises Indonesia's culinary spirit to the international stage.
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