JAKARTA - PT PP Properti Tbk (PPRO) through its mainstay residential area in East Surabaya, Grand Dharmamusada Lagoon (GDL), officially presents East Market by Commerce on August 24, 2025. This modern culinary area of 5,000 square meters is designed as a premium gastronomi as well as a new lifestyle destination targeting the younger generation, especially students in Surabaya.
The inauguration of the East Market was marked by a band cutting procession attended by Wahyu Setyaningsih as General Manager of GDL PPRO, Irsan Pribadi as CEO of Commerce, and the management of the Indonesian Cafe and Restaurant Entrepreneurs Association (Apkrindo).
By presenting a number of well-known tenants such as Guri Ramen, Padang Merdeka, AADK, JChicken, Rui Heritage, to Waroeng Gandoel, East Market is projected to become a crowd puller that strengthens the business, social, and entertainment ecosystem in the GDL area. Designed with a concept that not only offers a culinary experience, but also a social interaction space that is in line with the urban lifestyle of the younger generation.
Located strategically on Jalan Raya Mulyosari, GDL stands on 4.2 hectares of land with the concept of Premium Student Apartment. This area combines natural nuances and modernity, as well as just a step from leading campuses such as the Sepuluh November Institute of Technology (ITS) and Airlangga University (UNAIR). This makes GDL an ideal choice for housing as well as a center for student, family and professional young activities.
"East Market, we present as a new culinary icon as well as a crowd magnet that will revive the GDL area. We believe the East Market can create positive synergies between tenants, residents, and the surrounding community, thereby strengthening the business ecosystem as well as supporting the dynamic development of the younger generation lifestyle," said Afrilia Pratiwi, VP of Corporate Secretary of PPRO, and the nature of her statement, Monday, September 1.
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The East Market also complements the lifestyle facilities that already exist in the GDL area, such as the Montessori School & Sensory Park by Rumah Kumbang and the Music Center by Yon Piliang School. The presence of these facilities confirms the commitment of PPRO in presenting one-stop living areas that are not only comfortable to live in, but also as a community growth center in East Surabaya.
As a form of appreciation to customers as well as part of supporting the vision of the Sustainable Development Goals (SDG), PPRO presents the Super Sensational PPrize 2025 program. In this program, every purchase of PPRO units throughout 2025 will have the opportunity to win a grand prize in the form of 1 (one) BYD Seal unit and 1 (one) unit BYD M6 Premium electric vehicle representing PPRO's commitment to green living future.
The draw for prizes will be carried out transparently at the end of 2025 by involving notaries and related agencies. This initiative is part of a large PPRO campaign to invite people to live more environmentally friendly and at the same time strengthen customer loyalty.
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