JAKARTA - Cognex Corporation, the global technology leader in industrial machine vision, today announced the opening of its new representative office at M Gold Tower, Bekasi, Indonesia.
The office will serve as a local hub for customers in the Greater Jakarta area (Jabodetabek) and across Indonesia, bringing Cognex closer to manufacturers located in Java’s industrial centers. Bekasi was chosen for its proximity to major industrial zones where businesses are feeling the growing demand for machine vision automation, including food and beverage, automotive, electronics, logistics, and pharmaceuticals manufacturers.
“The opening of this new office marks our commitment to building long-term relationships with manufacturing customers in Indonesia. We want to be right there with our customers, listening, understanding, and delivering relevant solutions that make industrial transformation easier and more sustainable,” said Michael Zhu, Vice President, Asia Sales, Cognex Corporation.
Cognex sees Indonesia as a strategic market in Southeast Asia, due to its ongoing push for manufacturing transformation and a strong domestic economy. The Indonesian manufacturing sector currently contributes more than 16 percent to the national Gross Domestic Product (GDP) and employs over 19 million people.
Transformation in the manufacturing industry requires automation, and Cognex makes that possible through machine vision solutions that enable automatic inspection, precise tracking, and real-time defect detection, without requiring complex programming or previous machine vision experience. These solutions help improve efficiency, quality, and production speed without relying on manual checks.
Cognex’s new office in Bekasi is equipped with a sales and support engineering team, as well as a technology demo room for hands-on training and application testing. Customers can experience Cognex solutions firsthand, receive technical consultations, and participate in training programs tailored to the needs of local industries.
“With the presence of a local team, we hope to be closer to our customers, provide faster response times, and help customers accelerate their transition to more automated production systems. We see significant potential in the Indonesian market to move towards a more efficient, connected, and globally competitive manufacturing landscape,” said Chong Siong Chuang, Area Sales Manager, ASEAN South, Cognex Corporation.
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