BRI Finance CEO Says GIIAS 2025 is a Moment to Expand Quality Financing Acquisitions

Illustration: Photo: Doc. ANTARA

JAKARTA - PT BRI Multifinance Indonesia (BRI Finance) is utilizing the 2025 Gaikindo Indonesia International Auto Show (GIIAS) to increase new vehicle financing amidst weakening national demand.

BRI Finance President Director Wahyudi Darmawan stated that Indonesia's largest automotive exhibition is believed to be a crucial opportunity to revive consumer interest in purchasing new cars through formal financing.

"GIIAS is the right moment to strengthen direct connections with potential customers and expand the acquisition of quality financing," he said, as reported by ANTARA on Wednesday, July 30.

According to data from the Financial Services Authority (OJK), new vehicle financing reached approximately IDR 234.18 trillion as of May 2025, contracting 0.24 percent year-on-year (yoy).

The used car segment actually recorded positive growth of 13.69 percent yoy in March 2025, indicating a shift in consumer preference toward more economical financing amidst pressure on purchasing power.

At the GIIAS event, he said, the BRI Group subsidiary offered direct consultation services for prospective customers and a number of other programs.

Despite its aggressive approach, he said, BRI Finance still adheres to the principle of prudence.

The background check process for prospective borrowers remains strict to maintain the quality of the financing portfolio and reduce the potential risk of non-performing financing (NPF) amidst current economic challenges.

To expand its reach and funding efficiency, he said, the company is implementing a joint financing scheme with its parent company, PT Bank Rakyat Indonesia (Persero) Tbk (BRI).

This collaboration allows for more proportional risk sharing and accelerates the realization of new vehicle financing, especially in the productive segment.

"BRI Finance's strategy to restore new car financing growth reflects the company's commitment to providing vehicle financing solutions that are relevant, transparent, and tailored to the community's needs," said Wahyudi.

He expressed optimism that he could continue to strengthen his role in supporting the growth of the automotive industry and national financial inclusion with the support of digital infrastructure, BRI Group synergy, and a selective approach.