JAKARTA - The Ministry of Industry through the Directorate General of Small, Medium and Multifarious Industries (IKMA) held the 2025 Merdeka Fest Exhibition entitled "Healthy Living with Local Products" on 29 July-1 August 2025 at the Plaza Industri of the Ministry of Industry Building, Jakarta.
Minister of Industry (Menperin) Agus Gumiwang Kartasasmita said the Merdeka Fest Exhibition was a series of events to welcome the 80th Anniversary of the Republic of Indonesia on August 17 as well as an event to introduce superior domestic IKM products.
"The Merdeka Fest exhibition is not just a place to promote superior domestic IKM products, but has developed into a strategic platform that unites the spirit of nationalism, industrial innovation and a healthy lifestyle," Agus said at the opening of the 2025 Merdeka Fest Exhibition entitled "Healthy Life with Local Products" at the Plaza Industri of the Ministry of Industry Building, Jakarta, Tuesday, July 29.
According to Agus, the theme of the 2025 Merdeka Fest Exhibition, namely "Healthy Life with Local Products" is very relevant to the trend of modern society.
Through this theme, Agus said, his party wants to show an active and healthy lifestyle that can start from home by utilizing the use of local products made by the nation's children.
"Not only affordable, but has high quality and is not inferior to imported products," he said.
Agus believes, with the strong support of all resources and facilitation provided by technical units under the Ministry of Industry, the application of advanced technology in the IKM production process will be more widespread and accelerated intensively.
"Through this exhibition, we not only celebrate the independence of the nation, but also display the potential of the national industry in various sectors," said Agus.
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"Starting from sports equipment, bicycles and accessories, healthy food and drinks to shoes and sports clothes that are increasingly able to compete in the domestic and global markets," he concluded.
Based on data from the United Nations Commodity Trade Statistics Database (UN Comtrade) and BPS, sports clothing exports from Indonesia have penetrated key markets, such as the United States, Japan, Germany, and South Korea.
It is known, the estimated export value of national sports clothing throughout 2024 reached more than US$480 million and showed an upward trend despite global economic pressure.
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