The Rojali Phenomenon Does Not Occur In Modern Retail, Indomaret Boss: Consumers Come To Buy

Marketing Director of PT Indomarco Prismatama Wiwiek Yusuf. (Photo: Mery Handayani/VOI)

JAKARTA - The phenomenon of Rojali or the group rarely buying has emerged recently.

Rojali himself is defined as a visitor who comes in a crowd but rarely shops.

This condition occurred along with the increasing number of visits to shopping centers, but transactions were quiet.

Responding to this, Marketing Director of PT Indomarco Prismatama Wiwiek Yusuf said the Rojali phenomenon did not occur in modern retail, in this case Indomaret.

Wiwiek said this was because Indomaret's location was located near residential areas and reached closer to consumers.

So that consumers who come will definitely need something that needs to be purchased.

"I think this is because the phenomenon (Rojali) is more of a mall. Now, Indomaret is closer to consumers. So it means that those who need to go to Indomaret," he said when met after the MoU event between GP Ansor and PT Indomaret Group, in Jakarta, Tuesday, July 22.

According to Wiwiek, this phenomenon may occur in shopping centers such as malls because consumers who come do not always have the purpose of buying something.

"If they go to the mall, maybe they call it Javanese. Yes, that can happen. But in Indomaret, they usually shop," he said.

Separately, PBNU Chairman Hasanuddin Ali assessed that the Rojali phenomenon was the enemy of supermarkets and shopping centers. This is because the shopping center conditions are busy but the purchase transactions are slightly quiet.

"Now this phenomenon haunts the retail industry. Especially malls, large markets in Jakarta. Malls are busy, but the majority of them don't buy them," he said.