JAKARTA - TACO as the provider of leading and quality interior product solutions is present at the Indo BuildTech 2025 with the theme Explore New Horizons. This theme contains an invitation to see space, ideas, and collaboration from a more open and positive impact point of view. Through installation, innovative products, and a series of inspiring discussions, TACO emphasized its role in encouraging the creation of relevant works in various realms of the creative industry.
TACO took Sonny Sutanto, Principal Sonny Sutanto Architects, and Alex Bayu, Founder/Creative Director Genius Loci to translate this theme into an installation. Their work combines TACO's latest products with a running, harmonious, and easy design approach to various spaces.
Vice President of Brand Marketing & Corp. Communication TACO, Anastasia Tirtabudi, explained that TACO strives to always present uniqueness and new stories in every installation on Indo BuildTech.
"This year, we invite visitors to explore our innovations with the theme Explore New Horizons which means seeing the world and the future with horizons and new expectations. This theme is still related to TACO's latest Catalog, which highlights our ability to respond to changes in market tastes and needs," said Anastasia, Wednesday, July 2.
Sonny Sutanto, Principal Sonny Sutanto Architects, translated his ideas through the design of a fasad installation that visualizes the spirit of Explore New Horizons from TACO.
"Fasad is not just an outward display, but a starting point for space experience with a composition of color spectrum gradation, texture, and harmonious shape to provide creative inspiration for visitors," said Sonny.
In his fasad design, he combines materials such as Fideco and Alustro, as well as ties them to elements from the FIO Carpet product line. Connecting the TACO material narrative from the fasad to the floor, as well as showing the expansion of material exploration in a harmonious manner.
Alex Bayu, Founder/Creative Director of Genius Loci, said that this installation proves that design exploration does not have to be complex to feel meaningful.
"A simple but solid flow can shape the atmosphere, create connections, and give new directions, in line with the spirit of Explore New Horizons," said Alex.
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In this project, Alex Bayu uses TACO products such as TACO HPL, TACO PVC Board, and TACO Flooring which maximize the design without sacrificing function and comfort. He utilizes products with motifs and colors that form a unified space flow and strengthens the modern impression on booths.
During the five-day exhibition, TACO presented a series of talk shows and discussions designed to expand way of thinking, spark new ideas, and unite creative actors from various disciplines.
In addition to collaborating with two leading designers, TACO also collaborates with other creative figures such as Ryan Adriandhy and Raditya Dika. This shows that the spirit of Explore New Horizons can be realized through diverse perspectives through impactful works.
"We want to ensure that every innovation presented can be part of an impactful work, both functionally and emotionally in various forms of the creative industry," concluded Anastasia.
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