Not In Vain, BRI Support Makes Madu MSMEs Tembus Global Market

After receiving BRI's guidance, bee MSMEs can penetrate the global market. (IST)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk has consistently encouraged MSME players to advance to class and penetrate the global market through various sustainable coaching initiatives. This support includes market access, training, and facilitating promotional activities.

One of the fostered partners who showed positive achievements from this development was BeeMa Honey, a premium artist honey producer who is now starting to reach the international market. BeeMa Honey began to be initiated in 2017 and officially became a legal entity as a Limited Company in 2019. BeeMa's name was inspired by Bima's character in the Javanese wayang story, which represented the values of honesty, integrity, and trust.

The owner of BeeMa Honey Fransisca Natalia Widowati revealed that the collaboration between BeeMa Honey and BRI has opened many opportunities for business development. "We first had contact with BRI through the activities of MSME Expo (RT) in 2019 and at that time it was in the top 10 categories of ready-to-export food. Since then we have been regularly invited to exhibitions facilitated by BRI, and our products have been bought several times by BRI to serve as souvenirs," he said.

Carrying the BEEMA HONEY and BEEMA WELLNESS brands, these MSME entrepreneurs produce high quality raw honey from various types of bees including cultivation bees, forest bees, and Trigona bees or unsung bees. All of its products have been certified Halal, BPOM, NKV, and HACCP, and have gone through accredited laboratory testing process to ensure quality and safety of consumption.

One of the latest achievements of BeeMa Honey is its participation in FHA Food & Beverage 2025 in Singapore on April 8 to 11, 2025. In the event, BeeMa Honey introduced its superior products to international audiences and succeeded in collaborating with a number of strategic partners. BeeMa Honey has also been trusted by industry players, including a number of five-star hotels in Singapore.

Fransisca added that the response of visitors to BeeMa Honey products in this event was very positive. Many do not expect that Indonesia can produce special honey with a taste that is not inferior, even better than the honey of other countries. With the rise of the issue of honey counterfeiting, many people doubt its authenticity. After trying BeeMa Honey, they get a lot of enlightenment and fall in love with honey from Indonesia," he said.

The story of BeeMa Honey shows that appropriate access and consistent assistance can encourage local MSMEs to penetrate the global market. This achievement is clear evidence that collaboration between business actors and BRI is able to improve the competitiveness of MSMEs in a sustainable manner.

On a separate occasion, BRI Corporate Secretary Agustya Hendy Bernadi emphasized that BRI's commitment to building a comprehensive and globally oriented MSME empowerment ecosystem. The achievement of BeeMa Honey is a reflection of how the competitiveness of MSMEs is not only determined by product quality alone. Comprehensive support, ranging from financing, increasing business capacity to global market connectivity, is a key factor in encouraging MSMEs to advance to class. BRI is committed to building an integrated empowerment ecosystem so that more Indonesian MSMEs can go globally and contribute to the world economy stage," concluded Hendy. (ADV)