JAKARTA - PT Shell Indonesia, a subsidiary of Shell plc, announced that it has approved the transfer of ownership of all business stations for General Fuel Filling (SPBU) in Indonesia. This business was transferred to a joint venture between Citadel Pacific Limited and the Sefas Group.
"The transfer of business ownership includes the Shell gas station network as well as supply activities and distribution of fuel in Indonesia, and does not cover the growing Shell lubricant business in Indonesia," said Vice President Corporate Relations of Shell Indonesia Susi Hutapea in a statement received by VOI, Friday, May 23.
Susi ensured that even though it had been purchased, the Shell brand would remain in Indonesia through a trademark license agreement.
Just so you know, Shell uses brand licensing models for the Mobility & Convention business in more than 50 markets around the world so that customers will continue to have access to use high-quality fuel products.
"The license agreement allows license recipients to use the Shell brand according to Shell standards in the region. This allows license recipients to benefit from brand value," explained Susi.
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Despite the transfer of ownership, Susi ensured that the operational activities of the Shell gas station network in Indonesia would not change. Susi said the team serving customers at the Shell gas station network would not change and the business activities of the Shell gas station network would continue as usual.
"Shell remains committed to carrying out safe and reliable operational activities," said Susi.
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