JAKARTA - PT Indonesia Asahan Asahan Aluminum or INALUM again received two awards at The 13th Annual Jakarta Marketing Week 2025 (JakMW) BUMN Entrepreneurial Marketing Awards 2025. In this prestigious event, INALUM was listed as The Most Promising Company in Tactical Marketing in the Bronze category and the Dewi BUMN Award on Wednesday, May 21.
This award shows INALUM's consistency in creating an adaptive and environmentally friendly aluminum industry as well as INALUM's innovation and commitment to expanding the aluminum industry market at both domestic and global levels.
Vice President of INALM Marketing, Triono Syakbani, said the award this time, in the event which was held since 2012, was the result of the hard work and collaboration of all INALUM personnel, also in line with company policies in supporting the acceleration of innovation in the marketing sector.
This achievement is the result of collaboration from all INALM people who support each other, especially the Commercial team and the Marketing team, where we are currently facing big challenges in terms of business. This award is a milestone for us to continue to be united and enthusiastic through other challenges and achieve better achievements in the coming year," he said, in a written statement, Thursday, May 22.
The 2025 BUMN Entertainment Marketing Awards organized by MarkPlus, Inc. is an annual event that gives appreciation to SOEs, BUMN and BUMD subsidiaries who have succeeded in implementing innovative, competitive and sustainable and environmental marketing strategies. This award highlights the marketing practice and excellent services that encourage the transformation of the competitiveness of the public sector in Indonesia.
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In the 13th year of the event, all award recipients went through a series of rigorous presentation and judging selection processes that were carried out in stages. Judging is very comprehensive where the assessment refers to the five main frameworks, namely Strategic Marketing, Tactical Marketing, Marketing 3.0, Marketing 5.0, and CIEL (Creative, Innovative, Entrepreneurial, and Leadership) Framework. While the judging implementation involves the Jakarta CMO Club, Asia Council for Small Business, and Markplus, Inc.
In the judging, the topic of INALUM presentation was entitled INALEUM Business Transormation: Capacity to Market Driven through Operational Excellence. In a presentation presented by the Senior Vice President Commercial INALUM, Joko Susilo explained that positive business transformation could be achieved, if the company could implement a more adaptive pattern, through solutions on the operational excellence side, customer & product disclosure, and leadership. In addition, it also prioritizes business transformations that further emphasize market needs.
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