Increase Competitiveness, SIG BUMN House Supports The Marketing Of Rembang MSME Production Results During Ramadan 2025

Photo: Doc. Cement Indonesia Group (SIG)

JAKARTA - The BUMN house of PT Semen Indonesia (Persero) Tbk (SIG) in Rembang Regency (RB Rembang) which is managed by its subsidiary, PT Semen Gresik, in the month of Ramadan 2025 continues to strive to increase the competitiveness of MSMEs, especially to market the results of MSME production during Ramadan 2025.

SIG's Corporate Secretary, Vita Mahreyni, said that the sale of various MSME products that have been packaged in the form of hampers is an annual program that is run regularly ahead of the Eid celebration. People can buy it at the RB Rembang Gallery, as well as online through digital platforms such as WhatsApp and RB Rembang's e-commerce.

A total of 173 MSMEs assisted by RB Rembang involved in this program are engaged in food, beverages, fashion, batik, and handicrafts. All products displayed in these hampers have gone through a thorough curation process to ensure the quality and production capacity according to market demand.

"Alhamdulillah, this annual program always gets a positive response that can be seen from the number of people's orders. This is a motivation for SIG to create other more creative and innovative programs to boost sales of MSME products, as well as with ongoing support, making MSMEs the backbone of the regional economy," said Vita Mahreyni, in her statement, Thursday, April 24.

The owner of a snack business under the Kereyes brand, Widya Wijaya (41 years) felt the positive impact because his products took part in the program. Kereyes products such as the anchovy of rice, squid crisis, laughter, seaweed crisis, and flashy amplang are one of the best-selling products in the program.

During Ramadan this year, I was able to sell Kereyes products of up to around Rp5.5 million. Alhamdulillah, it is enough to help sales at the moment before Eid al-Fitr yesterday," said Widya Wijaya.

The man from Pangkalan Village, Sluke District, Rembang Regency admitted that the presence of RB Rembang provided many benefits for the development of his business.

The role of RB Rembang is quite significant in the development of Kereyes. In addition to mentoring and training, there are still comparative studies to other RBs. So that it can increase competitiveness, market access and sales are also getting wider. We also had the opportunity to participate in exhibitions such as the UMKM Bazar in Sarinah in 2023," added Widya Wijaya.