JAKARTA - Lion Parcel (PT Lion Express), a leading logistics company in Indonesia, introduced LIOLIO, the first virtual CEO in Indonesia as the company's new representation and face in communicating in public spaces. LIOLIO's presence is a new communication strategy that is fresher and adaptive to reach the younger generation who play an important role in economic development and online transactions both as buyers and business actors.
As a digitally active group, the younger generation is a potential market with high purchasing power. Through LIOLIO which will be present as a communication representation, Lion Parcel wants to build a stronger and more relevant connection so that it can become their preferred logistics company.
LIOLIO will also appear on various company communication channels representing the spirit of #BeraniDendelin, which is to provide reliable and innovative logistics services according to customer needs. LIOLIO as Lion Parcel's Virtual CEO is a step for Lion Parcel's transformation in its communication strategy with a more creative approach in accordance with the current communication style of society, especially the younger generation who want an authentic, fun, and valuable brand.
LIOLIO is a representation of Lion Parcel's new spirit in building closer and easy to remember communication by the public. We want to come with a new approach in building stronger connections on various platforms. His role as Virtual CEO shows LIOLIO's important position in communicating the company's values consistently on various communication channels," said Lion Parcel Chief Marketing Officer Kenny Kwanto, in Jakarta, Thursday, April 17.
The presence of LIOLIO is also a symbol of Lion Parcel's optimism in welcoming the company's positive growth in the first quarter of 2025. In the midst of an increasingly competitive industrial landscape, Lion Parcel managed to record a positive performance thanks to the optimization of strategy and operational efficiency. The high level of shipping activity to various regions outside Jabodetabek is also a driving factor for the company's positive growth. The delivery of Lion Parcel is recorded to be active outside the island, reflecting the strong trust of wider subscribers in Indonesia.
In terms of customer behavior, REGPACK regular services are still the main choice that shows people's preferences for more rational services but still prioritizes reliability. Meanwhile, fashion commodities also continue to dominate types of shipments, affirming the high trust of retail and MSME businesses towards Lion Parcel as their logistics partner.
Through LIOLIO's presence in the midst of positive growth momentum, Lion Parcel emphasized a position that not only focuses on shipping, but also builds a more personal connection with customers. This is Lion Parcel's real step in strengthening brand identities and answering the challenges of today's communications in a more creative way, especially to reach the younger generation which is an important part of our future market target, "explained Kenny.
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In line with the spirit of transformation carried out through the launch of LIOLIO, Lion Parcel has also prepared a number of strategic plans to support the growth and improvement of service quality going forward. Lion Parcel's main focus includes:
- The expansion of infrastructure and operational networks, including additional warehouse facilities in several strategic cities as well as other supporting facilities such as the Regulated Agent (RA) to accelerate distribution processes and improve service efficiency in various regions. - Expansion of the number of retail agents throughout Indonesia, to make it easier for customers to reach Lion Parcel services. - Improved customer experience at various touchpoints to ensure more responsive, consistent, and personal interactions to customers. - Product innovation development and services as a form of adaptation to dynamic market needs. This year, Lion Parcel continues to focus strengthening on Ongkir COD services that provide convenience for online sellers from the logistics management side.
Launching LIOLIO is not just a visual symbolic, but is part of a broader transformation of the way we communicate. We want to continue to be relevant to the needs of the times, including reaching the younger generation in a more creative and meaningful way. At the same time, we are also strengthening business foundations through the expansion of infrastructure, network and product innovation. This is a tangible form of Lion Parcel's commitment to continue #BeraniDindelin at every delivery step," concluded Kenny.
To get to know more closely the figure of LIOLIO, the public can visit the Lion Parcel booth activity in Sarinah Jakarta on April 17-20, 2025. This activation is part of an effort to introduce LIOLIO through an interactive experience for the public.
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