JAKARTA - Melissa, the Brazilian footwear brand, has hit the fashion industry again with innovations. Now, fashion enthusiasts can see and experience Melissa Possion directly in her latest collection, Melissa Frizzante, through a special installation at the Melissa Store Plaza Senayan, until March 28, 2025.
Inspired by the Italian soda bubble, this installation presents a touch of playful and fresh, creating fun, effortless, and styleful vibes. The position is an iconic model of Melissa who has been present since the 90s and since then, has made jelly shoes loved worldwide.
Melissa Posesion is a versatile collection. Can be used for various events. Melissa Possion presents Melissa Frizzante, her 3 newest colors, Dark Pink, Clear Pink and Red.
This new color is inspired by the name of Italian bubble soda, namely Don't Worry Be Berry, Jelly Spritz and Watermelon Haze which are perfect combinations with Melissa brand DNA: transparency, vibrat colors, and gradation.
Head of Marketing Communication Melissa Indonesia, Sara Calista said, Melissa, a footwear & accessory brand from Brazil, is a brand that always focuses on innovation. Now, Melissa is entering a new era in the fashion world by presenting Melissa Frizzante.
"This latest collection was introduced through catchy and fresh installations. Step into a space designed for creativity, self-expression, and style, and be together the first to discover these refreshing sharing of Melissa Frizzante in person," he said, Monday, March 24.
"This special installation conveys 3 important pillars of Melissa, namely art, fashion and design that are perfectly conveyed in the innovative material Melissa Frizzante. In the installation, visitors can also feel the typical aroma of Melissa thanks to the technology embedded in Melflexmen's material, namely revolutionary materials in PVC form, 100% recycleable and provide more flexibility, resilience, and comfort in the feet," added Sara.
Veronica, Brand Manager Melissa Indonesia said, Melissa Frizzante is the right choice for various events, from daily activities to becoming a statement piece.
"Designed to complement any look, a wedding a fresh and stylish touch to your wardrobe. Dark Pink, Clear Pink, and Red colors are very easy to mix with monochrome earth tone outfits or bright colors that are bold and playful," he explained.
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