Shopee Wins Best Brand Predicate 2025 In Indonesia YouGov Version

Photo: Special

JAKARTA - In today's digital era, brands are no longer just names or logos, but reflect the reputation, quality, and experience offered to consumers. Consumers tend to choose brands that not only offer the best experience, but also have a good reputation and have a positive impact on society.

The global research institute YouGov has just released a YouGov's Best Global Brands 2025 report. In this report, YouGov selected the 10 best brands based on consumer valuations globally.

In addition to choosing the best global brand, YouGov also released reports of the 10 best brands in several countries, including Indonesia.

In Indonesia itself, the number one ranking as the best brand is achieved by well-known e-commerce brands in the country, namely Shopee. Shopee again maintains its position as the number one best brand in Indonesia, with the overall score reaching 69.6 after winning also in 2024.

YouGov measures public opinion based on surveys of millions of consumers in 28 countries using a measurement method called YouGov BrandIndex for the January - December 2024 period. The brand ranking in this report is determined based on six main metrics, namely Impression, Quality, Value, Satisfaction, Reputation, and Recommend.

Apart from Shopee, a number of local and global brands also managed to shine and become brands with good performance in Indonesia. In second place is Indomie with a score of 68.4, followed by WhatsApp in third place with a score of 66.1. Meanwhile, technology brands such as Samsung (64.0) and YouTube (59.6) are also included in the top five of the best brands in Indonesia.

What made Shopee succeed in becoming the best brand in Indonesia?

Timely Guarantee

In 2024, Shopee launched a Timely Guarantee program to ensure speed and timeliness of delivery for buyers. This initiative is the result of collaboration with a number of logistics company partners such as Anteraja, JNE, Pos Indonesia, and SiCepat. Through this program, buyers can get a compensation voucher if their orders come beyond the time the warranty arrives.

Shopee Live And Shopee Video

An interactive shopping experience is one of the main factors in determining purchase decisions. Understanding this trend, Shopee presents Shopee Live and Shopee Video features that allow users to get more complete information about products that are packaged attractively in the form of interactive video content.

Throughout 2024, the number of creators who joined increased by 50% and helped sell more than 1 billion MSME products through Shopee Live.

Complete Local Products

In addition to routinely presenting various attractive campaigns and promotions every day for loyal users, Shopee also has a Shopee Local Select channel, a special channel to make it easier for users to find and buy the best local products at competitive prices from local brand sellers.

In 2024, Shopee Chooses Locally to see an increase in sales of local products by up to 200% compared to the previous year. This helps buyers find the best local products in Shopee.

Shopee Export Program Since 2019, Shopee has helped open global market access for local sellers through the Shopee Export Program. This program helps the opening and management of Shopee stores abroad to reach buyers from Southeast Asia, East Asia, and Latin America.

Throughout 2024, the number of exported products increased by 50 percent and helped local sellers expand their market.