JAKARTA - The dynamic market movement, prompting companies to expand views, abandon old ways, and take advantage of innovations to strengthen their position in 2024.
With the development of technology, companies need to re-evaluate various aspects of business and understand how technology can help their overall growth. The company's ability to adapt is important to remain relevant in the midst of the current development of digital technology.
ManageEngine, an application and cybersecurity solutions provider company for many organizations, or companies from India, shares key strategies by grouping the six main strategies that companies in Southeast Asia must pay attention to, to strengthen and maintain competitiveness amid advances in digital technology.
According to ManageEngine's President, How come digital economic growth in Southeast Asia will still reach double digits in 2025, but there are several aspects that the company needs to pay attention to.
"Aspects that need to be considered to increase the growth of the digital economy in Southeast Asia include increasing the use of AI, making cybersecurity more democratic, implementing distributed governance models for compliance, re-engineering experiences, designing sustainability, and focusing on results-oriented IT," said haj. , in his statement Monday, January 13.
In addition, my brother also explained this aspect to the following points:
1. Make cybersecurity more democratic
According to pwc, the number of cybersecurity breaches experienced by companies in Asia Pacific in the last three years has increased significantly. In 2023, 35 percent of companies reported experiencing data leakage with losses of between US$1 and 20 million in the last three years. Based on this fact, the main priority for the current security persons is the management of cybersecurity risks at all labor levels.
In an effort to make cybersecurity more democratic, every individual in the company is responsible for cyber defense. This brings benefits to the company in the form of; proactive security management, increasing cyber resilience, saving costs, increasing efficiency, and innovation in security practices.
However, the company must also ensure that its employees participate in a sustainable security engagement program. Given the biggest challenge in this effort is less skilled employees and the process is not clear, therefore the company needs to ensure that employees only have limited access to independent tools and services.
2. Distributed governance models for compliance
Various regulations and audits encourage the person in charge of privacy and compliance to implement a distributed compliance framework to ensure thorough compliance. So far, the company usually entrusts compliance to the central team. In fact, this task is inherent in every department in the company.
The central compliance team is responsible for implementing program management. They must understand developments in the industry and map the needs that arise from relevant regulations and standards. This team must also provide information to leaders about the latest updates and the big challenges they face.
On the other hand, the implementation of compliance programs must be comprehensive in order to empower business functions at all levels. Each employee must attend training in order to understand risk management, overcome the failures found during the audit, and analyze the causes of the problem.
3. Redesign experience
Companies, consumers and employees are the most valuable assets. Every interaction created with humans and machines is very important in shaping the experience as a whole. These experiences are strategic priorities for leaders in determining the fate of their companies.
Ease of use, availability, consistency, proactive to change, contactless digital experiences, and keeping loop feedback open are some expectations from users that cannot be ignored. The approach includes the arrangement and redesign of the company's technology architecture, which may have scalability and compatibility problems, to provide better results.
In addition, this approach also includes the use of the latest technologies such as AI, produces follow-up insights from data analytic platforms, and adapts the work system to increase employee engagement and customer satisfaction.
The challenges of this process are how to organize contexts, such as company sizes and decrease productivity during the change process, as well as ensuring IT security and these measures do not hinder or affect the user experience.
4. IT which is yield-oriented
IT is now an important part for modern corporate leaders to support their business development. Failure in services that cause operational disruptions can have a major impact on businesses. Therefore, IT's responsible need to clearly show the value of their IT investment, if you don't want to face the risk of reducing the budget. One way is to align IT with operational efficiency, business speed, and opportunity cost.
In 2025, CIO should focus on KPI and metrics that have a direct impact on business outcomes. For example, in the health industry, which has always focused on data security and compliance management, the presence of metrics capable of tracking user behavior and anomalies, ensuring the continuous availability of crucial assets, and providing visibility into high-risk vulnerabilities and crucial incidents are the most important because they affect business operations.
5. Increase AI usage
The number of trials carried out in recent years has become a crucial moment for AI. Towards 2025, the company will see AI integration from the point of view of increasing its use and producing ROI.
The year 2025 will also be an important year for AI development in cybersecurity. The increase in more sophisticated attacks using AI may no longer be overcome with ordinary security measures. This is where it is important to invest in AI to strengthen cyber defense.
Investment in AI, which is strengthened by its capabilities, is also increasingly important, to significantly increase employee productivity. In addition, we can look forward to more Large Language Models (LLM) used in the company environment. LLM will be equipped with agents who can make API calls in real time and improve their generating capabilities.
To make it happen, companies need to have a solid data strategy. Including aligning the relevant process and ensuring that the process is in line with strategy. CIO must prioritize sovereign data and data preparation, including the operation of encrypted data, to ensure the success of AI implementation.
6. Design sustainability
Investment in the graphics processing unit (GPU) is increasing rapidly because of its role in training deep learning and supporting faster computing. However, the high need for energy and large carbon footprint requires further solutions.
A sustainable design can reduce environmental damage caused by advanced technology, meet the demands of customers who care about the environment, help comply with compliance standards, and increase efficiency, this is a differentiating point from competitors as well as the company's strategic priorities in 2025.
Therefore, companies need to conduct internal environmental audits, increase investment to explore alternative energy sources, and obtain carbon credit. These measures can help companies to strengthen business positions, gain competitive advantages, and increase operational efficiency in the digital ecosystem that continues to change.
By continuing to follow the transformative development of technology, companies in Southeast Asia will be able to encourage business growth in a safe and sustainable manner, in 2025 and in the years to come.
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