Modern Retail Sasar, Central Sulawesi Bulog Prepares Premium Cooking Oil Rp. 17,000 Per Liter

Head of Central Sulawesi Bulog David Susanto. (Photo: Doc. Antara)

PALU - General Company (Perum) Bulog made a breakthrough effort by breaking through the premium quality cooking oil market in Central Sulawesi Province (Sulteng).

"We have prepared a breakthrough program to penetrate the premium quality cooking oil market in Central Sulawesi so that later the target will be modern retail," said Head of Central Sulawesi Bulog David Susanto as quoted by Antara, Sunday, September 25.

He explained that the effort to penetrate the premium cooking oil market aims to realize price equality which is not only for lower middle-income people through medium quality.

However, continued David, price equality for those who earn more and more at the same time is to create many choices with the same quality for the community.

"The price that we will provide will also not be much different from the others, which remains in the range of Rp. 17 thousand, the difference is product quality," explained David.

Furthermore, David said that by presenting premium quality cooking oil, his party would not remove pillow packaging and jerry cans like what has been done to our Oil.

Bulog will only produce premium quality cooking oil with bottle packaging ranging from 250 milligrams (ml), 500 ml, 1,000 ml, and 2,000 milligrams. Meanwhile, stand-up packaging or bench stand will be available at a size of 1,000 ml, 800 ml, 600 ml to 300 ml.

Meanwhile, for the initial stage in October 2022, Bulog Central Sulawesi is still in the stage of calculating needs. "Because of the breakthrough program, a trial will be carried out first and we will see how much the market wants," added David.

Bulog Central Sulawesi has distributed 7,000 tons of medium quality cooking oil in a vulnerable five months. The amount of distribution that has been carried out is directly proportional to the stabilization of cooking oil prices in all markets in the Central Sulawesi region.

The distribution is also the second highest in Indonesia and only a difference of tens of tons from South Sulawesi Province, which has also distributed 7,000 tons of cooking oil.