Lawson, This Retail Outlet Managed By Conglomerate Djoko Susanto Presents A New Concept, What Is It?

Lawson's Store. (Photo: Doc. Wikimedia Commons)

JAKARTA - The retailer managed by the conglomerate Djoko Susanto, PT Midi Utama Indonesia Tbk (MIDI), Lawson, presents a new store concept. This new concept allows Lawson to operate inside Alfamidi Super retail stores.

Lawson started this new concept with the opening of a store at Alfamidi Super, Jalan Letkol Soetopo, Serpong, South Tangerang. Lawson's management hopes that this concept can increase public visits to outlets, both to Lawson itself and to Alfamidi Super.

"Alfamidi, Lieutenant Sutopo, has great potential because it is in a location suitable for Lawson's target market," said General Manager Property & Development Lawson Julius Bintoro in an official statement, quoted Thursday, June 9.

Bintoro explained, with this strategy Lawson could take the consumer market segment who likes to shop at minimarkets. According to him, products that are specifically sold at Lawson outlets such as Oden, Arabica Gayo Milk Coffee to Japanese-style Bento are quite popular with the public.

This year, Lawson targets to open 100 new outlets, including outlets with new formats in retail. As is known, MIDI will prepare a capital expenditure (capex) budget of IDR 800 billion in 2022.

Most of the capex funds will be allocated for the expansion of new outlets. The company plans to add at least 200 outlets by 2022 with a focus on development outside Java.