Matahari Department Store Owned By Conglomerate Mochtar Riady Collaborates With Paylater Services Made By Atome, Which Has Experience In China
Matahari Department Store outlet, (Photo: Doc. Matahari Dept. Store)

JAKARTA - The retail company of the Lippo group belonging to the conglomerate Mochtar Riady, PT Matahari Department Store Tbk. (LPPF) has officially collaborated with a delayed payment service provider (BNPL/paylater) made by Atome (PT Atome Financial Indonesia).

Matahari Department Store CEO Terry O'Connor said that the collaboration, which has been implemented since December 2021, is an effort to provide easy access for the younger generation to quality products that support their hobbies, passions, and aspirations.

"Through this collaboration, we will present various interactive activities together as a manifestation of the implementation of our vision and goals as a house of specialist. In addition, we also see that Atome is a very popular paylater application in Indonesia and is close to the younger generation as active users. digital world," he said in an official statement, quoted Monday, January 17.

This collaboration is also a step to take paylater momentum to encourage Indonesia's economic recovery after the COVID-19 pandemic. Merchant partners reported a 30 percent increase in sales after offering to accept paylater payments.

"We hope that through this collaboration, our products can be of more interest and help the Indonesian people, especially the younger generation to carry out their passions, hobbies, and aspirations. We are also happy to be able to work together and be a part of Indonesia's economic recovery, especially in the retail business with Atome in 2022 and beyond," he added.

Meanwhile, Winardi Wijaya, General Manager of Atome Financial Indonesia, said that he is proud to be working with Matahari Department Store, a leading brand with a long history in retail in Indonesia with a total of 139 outlets spread across 77 cities throughout Indonesia.

"Matahari is known for quality, fashionable and affordable fashion and lifestyle clothing. In addition, this partnership will enable young, digitally literate shoppers to shop for Matahari products through a simple, easy and convenient shopping and payment experience," he explained.

Atome which stands for 'Available To Me and Access to More' has been present in Indonesia and has experience in eight other countries, namely Singapore, Malaysia, Hong Kong, Vietnam, Taiwan, Philippines, Thailand, and Greater China.

Through Atome, Matahari consumers now have the convenience, access, and ability to purchase Matahari branded products with payments that can be paid in installments over three or six months, without interest. Payment is made by simply scanning the QR code at Matahari outlets.

Now, the majority of Atome users are Gen Z and millennials between the ages of 25-40, who love simplicity and a digital-first user experience.

For information, Atome is a paylater provider that focuses on delayed payment transactions in the retail sector, especially fashion and lifestyle. This is reflected in the realization of strong partnerships with more than 300 online and offline merchants.

The merchants in question include more than 4,000 stores, including MAP Group members, such as Zara, Mango, Foodhall, Sephora, Planet Sports, Sogo, and others; The Giordano Group includes Giordano, Nike and similar brands; H&M Indonesia; ZALORA; Matahari Dept. Store; Kanmo Group; Star Department Stores; Salt n Pepper; ALDO, iStyle.id; Brick; Buccheri; JD.ID; Scandia; Agoda; Gramedia; and Xiaomi.


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