Mobilize Public Consumption, Bank Mandiri Holds Livin' Jakarta Coffee Week

Photo: Doc. Mandiri Bank

JAKARTA - PT Bank Mandiri Tbk continues to support efforts to recover the national economy from the impact of the COVID-19 pandemic, especially through strengthening public consumption. To that end, Bank Mandiri is holding Livin' Jakarta Coffee Week (Jacoweek) on 26 - 28 November 2021 at Mall of Indonesia, North Jakarta as an event that brings together coffee enthusiasts and coffee business actors.

Director of Information Technology at Bank Mandiri Timothy Utama said that the Jacoweek event was the right place to mobilize public consumption, but with strict health protocols. Jacoweek continued, Timothy was also a part of the Proudly Made in Indonesia National Movement, which also involved the Ministry of SOEs and started the National Discount Festival (FDN).

"We are optimistic that the promotion and activation initiative by involving communities such as coffee fans is very effective because currently coffee has become a lifestyle in everyday life, even during this pandemic," said Timothy at the opening of Livin' Jakarta Coffee Week with SEVP Micro & Bank Mandiri Consumer Finance Josephus K. Triprakoso and Co-Founder of Jakarta Coffee Week Hendri Kurniawan in Jakarta, Friday 26 November.

Meanwhile, Timothy said that the three-day Jacoweek will present 68 local coffee brand outlets and is expected to attract at least 10,000 visitors.

Not only supporting the event, Bank Mandiri also prepared cashback promo benefits of up to 75 percent using QRIS Livin' by Mandiri with the yellow logo, Mandiri debit and Mandiri credit cards. This initiative is in line with the increasing popularity of non-cash payment methods by Bank Mandiri customers, where more than 95 percent of customer transactions are carried out electronically and less than 5 percent through branch offices.

"Well, for visitors who are not yet customers, here we provide the opportunity to open a savings account at Livin' by Mandiri or an online credit card application, especially during the event with attractive gift offers," said Timothy.

This event was also enlivened by a manual brew competition called “Jago Brew” with 81 participants from various regions in Indonesia and a national scale latte art for Baristas held by ABCD School of Coffee.

"We don't have a specific target at this event, but we hope that this opportunity can be used optimally by customers to get direct exposure from stalls of various well-known trademarks and businesses in the coffee industry as well as various selected Indonesian coffee beans brought directly by coffee farmers, by unique taste that is not inferior to international coffee chains," he said

For information, Bank Mandiri has issued more than 24.7 million debit cards and 1.5 million credit cards as of the end of October 2021. Of these, the frequency of Bank Mandiri credit card financial transactions in that period reached more than 30 million transactions with a value of Rp24. ,5 trillion. Meanwhile, the frequency of Livin' by Mandiri financial transactions currently has reached 881 million transactions with a value of Rp. 1,500 trillion and the number of Livin' by Mandiri downloaders is 3 million.

Since its launch on October 2, 2021, Livin' by Mandiri (yellow logo) is Bank Mandiri's newest Super App service that has various WOW features to facilitate customer transactions such as account opening, linkage and smart top up e-wallet balance, smart payment, and other features. Quick Pick for fast recurring transactions and cardless cash withdrawal features at all Bank Mandiri ATMs.

In addition, there are various features on board Livin' by Mandiri using a Credit Card, balance peek feature, QR feature for QR Payment using QRIS, instant e-Money feature to top up e-Money cards quickly and safely, as well as various WOW features. other.