JAKARTA - The Minister of Tourism and Creative Economy / Head of the Tourism and Creative Economy Agency, Sandiaga Salahuddin Uno emphasized the task of the State Civil Apparatus (ASN) which must be able to provide excellent service to the community.

"Mr. President Joko Widodo also advised that every ASN must be oriented to providing excellent service to the community. Then, the authority and resources owned by ASN must be used in an accountable manner with high loyalty to the government, nation and state as well as maintaining community life," Sandiaga said in a statement. written statement, quoted from Antara, Monday 9 August.

Menparekraf Sandiaga, who acted as supervisor at the rally held this Monday morning, in his direction said that this apple was the first to be held virtually within the Kemenparekraf/Baparekraf environment.

"The COVID-19 pandemic situation has brought changes to various lines of life, we as bureaucrats also have to adapt the work system to the existing conditions, including this morning's rally," said Sandiaga.

Sandiaga gave a number of directions on this occasion. Among them is the appeal of the Minister of State Apparatus Empowerment and Bureaucratic Reform to maintain and enhance a sense of nationality, love for the homeland, dedication to the state and people of Indonesia and obedience to Pancasila and the 1945 Constitution for the state civil apparatus (ASN).

Sandiaga explained, on 27 July 2021 President Joko Widodo launched "Employer Branding" for ASN to assess the work culture of ASN, especially at the Ministry of Tourism and Creative Economy. This Employer Branding has a foundation that is "proud to serve the nation", and has the core value of ASN, namely "BEAKHLAK".

BEAKHKLAK itself is an acronym, namely Service Oriented (BER), Accountable (A), Competent (K), Harmonious (H), Loyal (L), Adaptive (A), and Collaborative (K).

"Then ASN must also continue to increase their capacity and competence as well as be adaptive to changing times in the midst of the current era of technological disruption. ASN must also improve collaboration capabilities both across sectors and across disciplines. ASN must also build synergistic cooperation and avoid sectoral egos ," said Sandiaga.

Menparekraf appealed to employees within Kemenparekraf/Baparekraf to apply the 3G principles, namely Gercep (fast motion), Geber (joint movement), and Gaspol (work on all potentials in the field). Also, implementing the 4AS work culture within the Ministry of Tourism and Creative Economy, namely hard work, smart work, thorough work, and sincere work.

"Give the best to the nation and state. Leave the rest to the almighty God," said Sandiaga.

In this apple, Sandiaga also announced seven ASN within the Ministry of Tourism and Creative Economy who received scholarships to continue their education to the Masters level in Tourism Studies at Gadjah Mada University. The seven are Adhitya Rashta Alamsyah, Alan Nuari, Ely Fitria Rifkhatussadiyah, Gerda Christa, Intan Conscience Inggita Sandhy, Lale Yuni Wulandari, and Muchlasin.

"I congratulate the ladies and gentlemen who qualify for the scholarship. Good luck, study hard so that you can graduate with good grades, on time, according to plan, and return to the office immediately to apply the knowledge gained," said Sandiaga.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)