Continue Expansion, Pahamify Startup Builds Collaboration With Xiaomi

Illustration (Unsplash)

JAKARTA - Educational startup PT Pahami Cipta Edukasi (Pahamify) is collaborating on business development through collaboration with cellular phone manufacturer Xiaomi Indonesia.

Pahamify's Chief Executive Officer (CEO) Syarif Rousyan Fikri said the synergy built allowed the company to expand more massively through a number of facilities provided to consumers.

"We hope that this strategic step can open the door of hope for all Indonesian students, especially in terms of education in the midst of the current dynamic situation," he said in a press statement, Friday, July 23.

Fikri added that his party has a fairly high concern in facilitating student learning through a more modern scheme. For this reason, what the company is trying to do this time is a form of social responsibility to the community in educating the nation as well as steps to advance the economic sector through business activities.

“We want to be able to continue to contribute in expanding people's opportunities to get a proper education. This is an ideal that is very relevant to the constitutional mandate," he said.

For information, Pahamify is an educational technology company that provides learning applications on smartphones or mobile phones. In this collaboration, Pahamify provides a 50 percent paid discount facility and free access for 2 months for every purchase of a Xiaomi smartphone.

This strategy is carried out in line with the opening of the new school year and also the online or online learning methods currently being implemented by the government due to the impact of the COVID-19 pandemic. Pahamify itself was founded in 2019 and claims to have provided 20,000 learning content in various forms.