Impact Of Emergency PPKM, Sales Of Television To Refrigerators Drop By 50 Percent

Illustration. (Photo: Unsplash)

JAKARTA - The recovery of domestic demand for electronic products is highly dependent on the handling of the pandemic. The Association of Indonesian Household Electronics and Electrical Equipment Industry Companies (GABEL) revealed that the impact of the implementation of the Emergency Community Activity Restriction (PPKM) caused sales to drop by 50 percent.

General Chairperson of Gabel Oki Widjaja said that the domestic market was lost because this industry was included in the non-essential sector. Therefore, as long as the restriction policy is implemented, sales also experience contraction.

"Indeed, our domestic market is in a slump. 30 to 50 percent of our market is lost because we sell non-essential products because televisions and refrigerators are not essential," he said in a virtual discussion, Wednesday, July 21.

Not only the domestic market, Oki said that the international market was also affected by the restrictions on community activities. Especially in the supply chain or supply chain.

"Our supply chain exports are also affected. For example, we don't get screws, the finished goods are not finished," he said.

Furthermore, Oki requested that the government maintain the supply chain so that this industry can continue to run amid the high number of COVID-19 cases and restrictions imposed by the government.

"Supply chains must also be checked, if they import what we need, they must be relaxed too," he said.