Rare Brand Bear Milk, Nestle Ensures Factory Operations During Emergency PPKM Period

ILLUSTRATION/USPLASH

JAKARTA - Nestle Indonesia guarantees that its factories will continue to operate amid the implementation of the Emergency PPKM. Therefore, Nestle appealed to the public not to panic buying or excessive shopping for sterile dairy products with the Bear Brand trademark or better known as Bear Milk.

Nestle Indonesia's Head of Corporate Communication Stephan Sinisuka said during the COVID-19 pandemic, Nestle was focused on meeting consumer demand for nutritious food and beverage products. One of them is Bear Milk.

"Currently, all of our factories and distribution centers are operating. We do not recommend stockpiling goods or panic buying. We will certainly continue to supply them. So we are doing our best," he told VOI, Saturday, July 3.

To meet consumer demand for Nestle products, Stephan said his party will optimize production capacity and supply chain.

"Especially for Bear Brand dairy products," he said.

Stephan said that Nestle's Bear Milk factory is located in East Java, precisely in the Pekalongan area, so distribution takes time. Even so, Nestle guarantees the product is always available.

"If we talk about the Bear Brand factory, it is located in East Java in Pasuruan and indeed logistics will definitely take time. But we will definitely do our best to meet consumer demand," he continued.

Stephan also suggested that people who have difficulty getting Bear's Milk products at offline stores or modern retailers can buy them online.

"If you have difficulty (getting a product) maybe it can be done through various channels, now e-commerce is widespread, it can be done (purchased through there) too," he explained.

In the midst of the increasing number of COVID-19 cases, and the implementation of Emergency PPKM for 2 weeks, many people are hunting for their daily food needs. Including, targeting Bear Milk products. Now, these two products are rare in the market.

On Twitter, the hashtag for milk, which refers to the bear's milk, has gone viral and has already received 43,000 tweets. One of the videos that went viral was when a number of people stormed the bear milk product or the bear brand at a supermarket.

However, it is not known where the footage was taken, but the video is linked to the issue of panic buying bear milk due to the implementation of the Java-Bali Emergency PPKM.