Changhong Officially Appoints Rossa as Brand Ambassador

Photo: Special

JAKARTA - Leading manufacturer of household electronic equipment, Changhong Indonesia, continues to strengthen its commitment in bringing technological innovation to Indonesian families.

Carrying a new spirit in the middle of this year, Changhong officially appointed Indonesia's famous pop diva, Rossa, as an exclusive Brand Ambassador through a campaign titled "Lasting Together". This collaboration is Changhong's strategic step to get closer to the community through an inspiring, warm, and loved figure across generations.

The "Lasting Together" campaign is designed as a manifestation of Changhong's dedication to becoming an integral part of family moments. The launch of this campaign was marked by the release of a touching Digital Video Commercial (DVC), in which Rossa appears warmly spending time with her daughter, Raina.

This video represents how the presence of smart technology innovations from Changhong, ranging from eye-pleasing wide-screen Smart TVs to elegant cooling devices and other household furniture, are able to provide extra comfort and always faithfully accompany every phase of modern family life.

Vaclav Lian, Chief Executive Officer of Changhong Indonesia, said, "We are very proud to welcome Rossa into the Changhong Indonesia family. Rossa's character is tough, elegant, but always prioritizes family warmth is in line with our vision. Through the 'Lasting Together' campaign, we want to convey the message that Changhong is not just an electronic device, but a silent witness to every precious moment at home that is durable and lasts across generations."

More than just a visual campaign, the real proof of this "Enduring" commitment is concretely realized by Changhong through the launch of an extraordinary after-sales program called the Enduring Warranty. Through this program, Changhong makes a breakthrough by providing a significant upgrade in the protection period compared to before.

This revolutionary step also strengthens Changhong's position as the first Indonesian electronic brand that dares to provide this long warranty guarantee comprehensively for all its main product lines (TV, AC, Refrigerator, and Washing Machine).

The fantastic improvement of the Long Warranty program includes: ● Smart TV: The warranty for panel burn-in has been increased from 10 years to 15 years for QLED and MiniLED TVs of 43 inches and above, plus spare parts warranty from 1 year to 3 years, service and transportation costs from 1 year to 3 years, and TV remote warranty from 1 month to 1 year. ● Air Conditioner (AC): The warranty for the compressor has been increased from 10 years to 12 years, the release of service and transportation costs from 3 years to 5 years, and the warranty for freon from 1 year to 3 years. For the Guardian Series, there is a warranty for the indoor evaporator if it is proven to be leaking for 3 years. ● Refrigerator: The warranty for the inverter washing machine motor dynamo has been increased from 7 years to 10 years. This Long Warranty is also supported by a 24/7 toll-free hotline service that quickly addresses all customer needs. With this revolutionary commitment, Changhong ensures that every Indonesian family gets peace of mind and certainty that their chosen products are durable for long-term use.

Responding to his role as the new face of Changhong Indonesia, Rossa, Changhong Brand Ambassador explained that he has an emotional closeness to the main message of this campaign.

"For me, home is a place to come back to and family is everything. Spending quality time with my children at home requires comfort supported by reliable devices. I am very excited to collaborate through this 'Lasting Together' campaign. This super long 'Lasting Warranty' innovation proves that Changhong really cares about the comfort of its users. As a mother, I feel very calm because the electronic furniture at home is definitely durable for a long time," said Rossa.

The "Langgeng Bersama" campaign video starring Rossa and her daughter, Raina, can be watched simultaneously starting today on the official Youtube channel of Changhong Indonesia as well as the Instagram account @changhong_indonesia.

To find out more about the details of the benefits of household appliance protection from the Long Warranty program, consumers can visit the official Changhong website or monitor the Instagram account @changhong_indonesia. Changhong's flagship product range is now available and can be purchased through various official dealers and the Official Changhong Store on all leading e-commerce platforms in Indonesia.