OSL Indonesia launched a campaign titled UPO (Untung Pakai OSL) to encourage the growth of users and digital asset trading activities in Indonesia.
The gamification-based program offers a total prize of more than IDR 175 million for new users and active traders.
Campaign UPO presents two main programs, namely CryptoBox and Trading Competition. Through this program, new users can follow the onboarding process starting from account verification, initial deposit, to the first trading activity to get rewards.
OSL Indonesia Chief Marketing Officer Vincent Sallaka said this campaign was designed to expand public access to digital asset investments that are easier and interactive.
"Through UPO (Untung Pakai OSL), we want to provide a more engaging onboarding and trading experience, as well as provide easier access for people who are new to digital assets," said Vincent in his statement.
In the CryptoBox program, new users are required to complete a number of missions such as account verification (KYC), a minimum deposit of IDR 150,000, initial transactions with a cumulative trading volume of IDR 500,000, and trading for three days during the campaign period.
After all stages are completed, users will receive a fixed reward of IDR 50,000 without a lottery system.
In addition, OSL Indonesia also held a Trading Competition which is open to all users.
This competition uses cumulative trading volume as the basis for assessing the leaderboard with a total prize of 0.1 Bitcoin or worth more than IDR 175 million.
To be able to enter the leaderboard, participants are required to record a minimum cumulative trading volume of IDR 3 million during the program period.
Meanwhile, users with a minimum transaction volume of IDR 500,000 still have the opportunity to receive prizes through a lucky draw scheme.
The UPO campaign will run until the end of June 2026 and is part of OSL Indonesia's strategy to expand digital asset literacy in the midst of the growing crypto industry which is increasingly regulated in Indonesia.
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