JAKARTA - TikTok, Tokopedia and TikTok Shop present the Extra Exciting Ramadan 2026 campaign which connects creators, communities, sellers and buyers in an integrated digital ecosystem to gain inspiration, entertainment and a safe, comfortable and impactful transaction experience.
Indonesia's economy in the first quarter of 2025 grew 4.87 percent. The significant support for this growth is Ramadan. This finding encourages TikTok, Tokopedia and TikTok Shop to strengthen synergies to trigger local economic activity to continue to progress by providing an extra exciting experience during Ramadan this year.
Edwin Lengkei, Communications Lead, TikTok Indonesia, said Ramadan has always been a special moment on TikTok. Last year, more than 21.9 million videos were uploaded during Ramadan, reflecting the high participation of the TikTok community in Indonesia.
"In addition to presenting positive inspiration and exciting entertainment during Ramadan, the power of discovery and community support on TikTok also helps businesses, including MSMEs, to be more easily found by potential buyers in the era of e-commerce discovery. This spirit of sharing is what we want to echo through the Extra Exciting Ramadan campaign with Tokopedia and TikTok Shop," he said, Wednesday, March 4.
"Thanks to Ramadan Extra Seru this year, in the first week of Ramadan alone there have been almost 13 million short videos on TikTok made by creators and sellers; surpassing half of the total videos throughout last Ramadan. The power of TikTok's discovery influences trading trends on Tokopedia and TikTok Shop. At the beginning of Ramadan 2026, LIVE shopping was watched more than 3.4 million times, pushing products such as gamis, mukena, coffee, mobile phones and shirts to be the best sellers," explained Antonia Adega, Senior Communications Lead, Tokopedia & TikTok Shop Indonesia.
Ramadan: Inspiration on TikTok Turned into Action on Tokopedia and TikTok ShopThis achievement is in line with the trend of Ramadan every year on TikTok. Last year, the use of the hashtags #Ramadan and #Ramadhan increased by 30% compared to the previous year. What's more interesting, 68 percent of users make TikTok as the starting point of their Ramadan journey - from finding inspiration for breaking the fast to making holiday shopping decisions - even a month before fasting.
This trend is inseparable from the active participation of creators and business actors who continue to enliven the Ramadan moment on TikTok. Furthermore, the power of discovery and support of the TikTok community, which is synergized with the ease of shopping on Tokopedia and TikTok Shop, opens up growth opportunities for local brands including MSMEs, especially during Ramadan. One of the MSMEs that feels the benefits of this integration is Mukena Wisanggeni.
This Muslim fashion brand has been selling since 2013 and has expanded its wings through Tokopedia and TikTok Shop. Mukena Wisanggeni continues to create creative content, advertise, participate in campaigns, and collaborate with affiliates to spur business growth.
"As an MSME player, the integrated solution from TikTok, Tokopedia and TikTok Shop makes it easier for us to market products creatively and reach potential buyers. This Ramadan, our transaction value has grown more than two times," said Mukena Wisanggeni Founder, Nila Wulandari.
Opportunities for Local Business Actors to Grow During RamadanTokopedia and TikTok Shop noted that there were a number of other local brands from categories similar to Mukena Wisanggeni, namely Muslim Fashion, as well as Food and Beverages, which also experienced significant transaction growth of an average of more than five times thanks to Ramadan Extra Exciting. The transaction of the Bandung-based Muslim fashion brand, Gwenza, even increased sevenfold.
"We launched the latest collection on Ramadan Extra Exciting 2026 through a 13-hour live streaming consistently, with interesting content with artists and affiliates," said Gwenza Founder, Deby Lianti.
The story of Gwenza, which was also presented through the Tokopedia and TikTok Shop Case Study Library, shows that local brands that are able to accelerate growth in peak seasons such as Ramadan generally synergize the 'Three Pillars: Product - Content - Marketing Tools' strategy appropriately.
Affiliate content creators play a big role in driving business growth for sellers. Artist and affiliate Jordi Onsu said the key to creating effective promotional content is relevance and consistency.
"During Ramadan, I choose products that are related to TikTok Shop by Tokopedia, then packaged with interactive content, and consistently LIVE on TikTok so that the audience continues to engage," he explained.
Seeing the positive impact of the synergy between sellers, affiliates and platform features and campaigns, Antonia added, "Through an integrated ecosystem, TikTok, Tokopedia and TikTok Shop will continue to strengthen collaboration to create various innovations and initiatives that are suitable to facilitate local business actors #JualanNyaman and provide #BelanjaAman experience to customers."
Celebrate Ramadan with TikTok, Tokopedia and TikTok ShopThrough an integrated ecosystem, TikTok, Tokopedia and TikTok Shop connect creators, communities, sellers and buyers to provide a complete and rewarding experience throughout Ramadan.
On TikTok, the public can find inspiration for sahur dishes, tips for staying fit during fasting, to recommendations for exciting viewing by visiting the special #RamadanDiTikTok page. Users can also enjoy special Ramadan drama series to accompany the breaking of the fast from a number of television stations and well-known creators.
Not only on the screen, TikTok LIVE presents a special Ramadan music concert 'Sparkle on Sound' on March 7, 2026 at the Luminous Sphere Venue Jakarta. Live broadcast on @tiktokliveid starting at 20.00 WIB and featuring a number of well-known musicians, such as King Nassar, Isyana Sarasvati, Nadin Amizah, Cece Caramel, Jessica Bunga, Raffa Affar and Aku Jeje.
To support local MSMEs, TikTok held a festival titled KOLAK Ramadan (Collection of Hot Sales on TikTok during Ramadan) on March 13-15, 2026 at Gandaria City Jakarta. Presenting more than 20 brands and MSMEs, the public can enjoy various attractive Ramadan offers, accompanied by talkshows, workshops, activities with creators, and exciting performances from Project Pop, Vierratale, and Silet Open Up.
In line with the spirit of sharing in the holy month, TikTok is organizing the 'Eat with Meaning' program, a food donation initiative from TikTok in collaboration with the Foodbank of Indonesia to ensure that the blessings of Ramadan can be felt by others, especially for those in need.
Tokopedia on the other hand allows people to pay zakat fitrah online. Last year, the amount of zakat collected as of March 31, 2025 was recorded at more than IDR 5.6 billion from around 120 thousand zakat payers to be channeled through the Amil Zakat Institution (LAZ). In addition, together with Jago Coffee, Tokopedia presents the 'Takjil Keliling' program by distributing 8,000 gift cards and 22,000 takjil at 10 points in Jakarta until March 9, 2026, and held a convoy on March 3, 2026 which was supported by hundreds of carts and collaborated with creators and publishers to increase awareness regarding Ramadan Extra Fun.
Through the 'Kejar Ketupat' game, buyers on Tokopedia have the opportunity to be paid for shopping up to IDR 4 billion every day and win 100 grams of gold. There are also IDR 10,000 flash sales every hour, 90% discount at 'Mall' labeled stores, and free postage. On TikTok Shop, in addition to providing free postage, there are IDR 1,000 iPhone 17 flash sales, IDR 1 million discount for various products and IDR 1.2 for electronic products.
Through Ramadan Extra Seru 2026, TikTok, Tokopedia, and TikTok Shop strengthen local economic activity by providing a positive impact for creators, communities, buyers and sellers. Celebrate a more meaningful Ramadan Extra Seru by finding inspiration on TikTok, and experiencing the #ComfortableSale and #SafeShopping experience on Tokopedia and TikTok Shop.
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