Sasa Shares 250 Kilograms of Tempe Kriwang at the East Parking Lot of Surabaya Plaza

Photo: Dok. Sasa Inti

JAKARTA - Entering the month of Ramadan, mothers in Surabaya began to be confronted with one question: "What menu can make this afternoon takjil run out?". Although fried food is always a mandatory menu for takjil, there is a big aspiration in every mother's heart to present something special and different.

Responding to this desire, Sasa Tepung Bumbu held a "Dapur Tempe Kriwang" at the East Parking Lot of Plaza Surabaya on February 14, 2026. An event dedicated to helping mothers become "heroes" at the dinner table through the serving of Takjil Tempe Kriwang (Krispi, Gurih, Ngebawang).

A total of 250 kilograms (kg) of Kriwang Tempe was presented to the Surabaya community as an inspiration for a more special Ramadan fast, giving residents the opportunity to taste the crispy, savory, and Ngebawang fast food that will be coveted at the dinner table later.

"Empty Plate" moment as a form of appreciation for Mother

For a mother, the greatest satisfaction when breaking the fast is seeing her husband and children eat with gusto the takjil she has prepared. Because, breaking the fast is not just releasing hunger and thirst, but a moment of appreciation after a day of worship. There is an invaluable sense of pride when the dishes you make are gone. However, the reality is that fried tempeh is often monotonous. Housewives in Surabaya need a dish that can liven up the atmosphere - a dish that triggers cheerfulness through the sound of crispy fried food on the table.

Now, you can serve different takjil than usual without having to bother making bumbu in the kitchen. With Sasa Flour All-Purpose Seasoning, Ibu's Kriwang Tempe Takjil comes with a crispy texture, a rich flavor that permeates, and a garlic aroma that stimulates the appetite.

This special dish is sure to be a hit with husbands and children, as well as making the family's breaking fast feel much warmer.

250 Kg Tempe Action: From Community Kitchen to Surabaya Residents

This taste advantage is proven massively through a giant kitchen involving 108 Key Opinion Moms (KOM) from the Surabaya local community. Together with Abdul Latief the King of Fried Food and Chef Ignatius Loyola, they synergized to cook 250 kg of Tempe Kriwang. The uniqueness of this event is strengthened by the presence of the "Krispi Room", a sensory installation that allows mothers to hear directly the ideal standard of the Sasa Tempe Kriwang crunch.

As the culmination, the mothers of the event participants also participated in distributing all the cooking results in Surabaya to bring the spirit of Ramadan inspiration early to the community. Sasa is present to create a more quality moment of togetherness.

"Breaking the fast is a special moment for the family. We want Tempe Kriwang Sasa to be present and make a warm moment for breaking the fast with the family that will always be remembered throughout time," said Agus Nugraha, Marketing Director of PT Sasa Inti.