JAKARTA - PT Bank J Trust Indonesia Tbk (J Trust Bank) continues to expand its community-based marketing strategy (community-based marketing) through support for the Indonesia Women's Open (IWO) 2026.
This tournament is a means for J Trust Bank to reach premium and high net worth individual (HNWI) customer segments that are synonymous with golf, as well as strengthening brand awareness in the Asia-Pacific region.
President Director of J Trust Bank Ritsuo Fukadai said that the sponsorship of IWO is part of the bank's strategy in building long-term relationships with the professional community.
"Golf has a close relationship with the priority customer segment. We see this support as an investment in reputation and trust," Fukadai said in a written statement received by VOI, Wednesday, February 4.
The IWO 2026, which was held at the Damai Indah Golf Club, BSD Course, was attended by 120 golfers from 12 countries with a total prize of 600,000 US dollars.
Japanese golfer Aihi Takano, an athlete sponsored by J Trust Bank, recorded a feat by finishing in 9th place.
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