Bank Jakarta officially launched the Visa Debit Card as part of its transformation strategy towards a global-oriented regional bank.
The launch of the Visa Debit Card also marked the appointment of content creator and public figure Dara Sarasvati as Bank Jakarta's Brand Ambassador.
Dara assessed that the presence of the international network debit card reflects Bank Jakarta's readiness to upgrade to a modern bank that is adaptive to cross-border transaction needs.
According to him, collaboration with Visa will make it easier for people, especially the younger generation, to carry out digital transactions safely and efficiently.
"From its movement, Bank Jakarta has started to move towards becoming a more modern bank. This collaboration with Visa is expected to bring convenience to transactions in people's lives," Dara told reporters, Monday, January 5.
He added, the Bank Jakarta Visa Debit card responds to the challenges of the increasingly dynamic lifestyle of the community, including the need for transactions abroad.
Global payment access is assessed to make people's financial activities more practical and safe.
"Transactions both domestically and abroad will feel more efficient and of course safe," said Dara.
Dara also highlighted the positive potential of this product for Micro, Small, and Medium Enterprises (MSMEs) in Jakarta. Cross-border transaction access is considered to open up business expansion opportunities to international markets with a simpler payment flow.
"This card can facilitate the flow of transactions for MSMEs to develop their business to an international scale," he said.
For your information, Bank Jakarta emphasized that the launch of the Visa Debit Card is part of a strategic commitment to strengthen Jakarta's role as a global business city.
Bank Jakarta President Director Agus H Widodo explained that the cooperation with Visa is an important milestone in the five-year transformation roadmap of Bank Jakarta.
Through this card, customers can now access a global payment network in more than 200 countries.
"Banks that control transactions will understand the needs, and banks that understand the needs will win trust," said Agus.
He said that the focus of Bank Jakarta's transformation includes growth based on the Jakarta ecosystem, strengthening governance and asset quality, as well as building digital and human capital capabilities.
With the Visa Debit Card, customers from various segments, ranging from ASN to MSMEs, can now transact at millions of Visa merchants both in and outside the country with international security standards.
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