Kopi Dewa 19 Targets National Expansion, Ready to Open Shops at All Indonesian Airports

Photo: Special

JAKARTA - Local coffee brand Kopi Dewa 19 is preparing to make an aggressive expansion by targeting the opening of outlets at all airports in Indonesia.

This expansion is carried out through a cooperation scheme with partners in the food and beverage (F&B) transportation sector, targeting the airport passenger market which is considered to have great economic potential.

The founder of Kopi Dewa 19, Ahmad Dhani, said the presence of the outlet at the airport started with an offer of cooperation.

According to him, the development of the Kopi Dewa 19 business is carried out opportunistically while still considering operational readiness.

"We want it anywhere. It happens that someone offers it at the airport, why not. If someone offers it on the side of the road, too, monggo. We are a cooperative," said Dhani at a press conference.

Currently, Kopi Dewa 19 has outlets in Mal Cipulir and is preparing to open in Cikarang. In addition, the company is also developing a number of outlets in tourist areas and major cities, such as Bromo and Surabaya. The premium or "five-star" concept store is scheduled to have a grand opening on January 15.

"What we are working on ourselves is a five-star. In Surabaya there are two, one of which is on Jalan Kemiri which is planned to open in March. The airports that are definitely Surabaya and Solo, but the target is all airports," explained Dhani.

In terms of investment, Dhani said the initial capital requirement to open a Kopi Dewa 19 outlet starts from Rp. 500 million, depending on the outlet category. Kopi Dewa 19 carries a tiered concept, like the hospitality industry, ranging from three to five stars.

The three-star category is a small "grab and go" store concept with a relatively affordable investment value. Meanwhile, the four-star is in the form of a restaurant with a complete menu of food. As for the five-star has an area of up to 400-500 square meters with the concept of entertainment, live music, and creative activities based on Dewa 19 content.

Chief Operating Officer of Kopi Dewa 19, Leonard, added that this expansion will also be strengthened with the development of a digital platform. The company is preparing a special Kopi Dewa 19 application to support online services and promotions.

"We believe Kopi Dewa 19 can become a national brand. Each region will have its own menu based on local wisdom, not uniform like other brands. Even at the airport, the menu can be different," he said.

Meanwhile, a representative of a cooperation partner, Budi, said the selection of Kopi Dewa 19 was based on the strength of the local brand and its potential competitiveness in the airport market.

"We are moving in the F&B transportation and looking for local brands that have great potential. The big name of Dewa 19 and the concept of the coffee are very strong. We want Kopi Dewa 19 to be a champion in airports," said Budi.

In addition to pursuing business profits, Dhani emphasized that this expansion is also expected to be able to create new jobs as the number of outlets in various regions increases.

"It's not just about money, but also opening up many jobs. If there are many shops, there are also many jobs," he concluded.