BNI Supports Local MSMEs In Yogyakarta International Event

BNI Indonesia International Challenge 2025 (doc. BNI)

JAKARTA - The 2025 wondr by BNI Indonesia International Challenge event is not only a stage for the competition of world badminton athletes, but also an important momentum for the revival of local MSMEs.

Through the full support of PT Bank Negara Indonesia (Persero) Tbk or BNI, the tournament which took place on November 11 and 18 23 November 2025 at GOR Among Rogo presents a real collaboration between the world of sports and local micro, small and medium enterprises (MSMEs).

During the tournament, visitors can enjoy various culinary choices from leading MSMEs such as EP Street Food, Dawet Miss Manise, Gurut Salad, Mang Tri Pempek, Betawi Apandi Uduk Nasi, to Our Culinary.

BNI Corporate Secretary Okki Rushartomo explained that the involvement of MSMEs in this international standard tournament is a form of BNI's commitment to strengthening the creative economy ecosystem in the regions.

"BNI hopes that our presence in this tournament can be a catalyst for the growth of national sports achievements in the international arena, as well as strengthen the spirit of collaboration between the business world and the sports community," Okki said in a written statement, Wednesday, November 26.

BNI also presents a digital transaction ecosystem that supports all MSME activities at the event location. All outlets use BNI QRIS so that transactions can be carried out quickly and safely through the wondr by BNI application. With one application, visitors can pay for food, buy merchandise, and enjoy various financial services practically.

Not only that, BNI also presents BNI O-Branch services that carry the coffee shop concept, provide different experiences for visitors who want to open accounts, consult banking services, or activate BNI digital applications. The presence of this service is also BNI's strategy to expand the acquisition of new customers and strengthen the adoption of digital transactions among the sports and tourism community.

Okki added that various additional activities such as prize games and promos for opening accounts and activation applications also enlivened the tournament atmosphere. With a holistic concept, BNI ensures that this event not only focuses on matches, but also on community empowerment and increasing digital financial literacy.

"The role of BNI as the main sponsor also exceeds the contribution to sports operations," continued Okki.

Support for MSMEs shows how financial institutions can drive inclusion and innovation, as well as advance the local economy through strategic collaboration.

With a sustainable commitment to accompanying MSMEs and the national sports ecosystem, BNI hopes that more outstanding talents will be born from Indonesia, as well as a stronger synergy between the business world, the local community, and the wider community in encouraging regional economic growth.