PT Bank Negara Indonesia (Persero) Tbk or BNI held a planting of 79,000 sea cypress tree seeds on Tiris Beach, Indramayu, Friday, August 8, as part of a series of celebrations for the 79th anniversary. This action is a tangible manifestation of BNI's commitment to supporting environmental sustainability while strengthening its active role in sustainable development.
This activity also involved various elements of society, ranging from the local community, students, to BNI employees. Present on this occasion was the Director of BNI Rian Eriana Kaslan and SEVP Credit Risk BNI Bun Hendra along with other management ranks.
Tiris Beach has great potential as a tourist destination, but is also very vulnerable to abrasion and coastal smoothing. Therefore, this activity is not only a celebration of the birthday, but a tangible form of BNI's commitment to maintaining environmental sustainability," said Bun Hendra in his statement.
According to Bun Hendra, the selection of marine cypress trees is considered strategic because of its ability to absorb carbon and withstand sea winds. With a planting pattern of 2x2 meters, as many as 50,000 seeds will occupy an area of 20 hectares, potentially absorbing up to 99.9 kg of equivalent CO2.
This action, he continued, is also part of BNI's long-term steps towards the net zero emission target by 2060. This is a manifestation of BNI's contribution in inviting all elements of society to care about the future of the earth. We want every step of BNI to have a positive impact, both for customers and the surrounding environment," he added.
Support also came from the Indonesian Madani House Foundation as the implementing partner. The head of the foundation, Wahyu Panca Hidayat, said that the presence of sea cypress on Tiris Beach is very important in preventing abrasion and protecting local ecosystems.
This sea cypress tree not only protects the coastline, but also protects farmers' ponds from the threat of sea water intrusion. If this tree grows well, the economic impact will also be very large," said Wahyu.
He added that the presence of marine cypress trees on Tiris Beach also has the potential to increase tourist attraction, which in turn can boost the local economy.
"We hope that BNI can become the pioneer of this green movement and inspire other parties to carry out similar actions," he said.
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In line with the spirit of 'Reaching Each Your Step', BNI not only realized environmental conservation actions, but also presented various initiatives that had a real impact on people's lives. One of them was realized through a national lottery program entitled Rejeki wondr BNI, which was launched to coincide with the commemoration of the Company's 79th Birthday.
The Rejeki wondr program is open to all customers. Through account opening, activation of the wondr by BNI application, balance improvement, and implementation of digital transactions, customers will automatically get lottery coupons that can be monitored through the Lifestyle feature in the wondr by BNI application.
By combining concrete actions in environmental conservation and digital-based appreciation programs, BNI affirms its commitment to building sustainable relationships with customers and the environment. BNI is not only present as a banking institution, but as a strategic partner that is oriented towards future growth and sustainability.
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