Minister of Agriculture (Mentan) Andi Amran Sulaiman, revealed that a number of large rice producers have responded positively to the government's appeal to reduce selling prices at the consumer level.
The decision was made after the Ministry of Agriculture wrote to law enforcement officials regarding 212 rice brands that were suspected of being mixed, and it turned out to be fruitful.
"After we rushed to law enforcement 212 brands, and they reduced the price (rice) to Rp. 1,000. Thank God, it was under HET. HET Rp. 74,000 per kilogram fell to Rp. 73,000," explained Amran in his statement to the media crew, Jakarta, Friday, July 18.
One of the companies has even written to its distributors to lower the price by Rp. 1,000 per pack. "There is already a large manufacturing company, asking its distributors to lower the price by Rp. 1,000 per packaging. We are grateful," said Amran.
Amran appreciated this step and encouraged producers and distributors throughout Indonesia to follow in the same footsteps. The goal is that people can enjoy affordable rice prices, especially in the midst of increasing national production.
"We ask all of Indonesia to do the same so that people enjoy good prices when production increases," he appealed.
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In addition to lowering prices, Amran emphasized the importance of maintaining product quality. He reminded producers that labeling types of rice must be in accordance with the contents of the packaging. He also ensured that he would continue to check the quality of the rice marketed.
"We urge you to lower prices under HET. Remember, not only HET, but quality. So selling goods, say if it is premium, it must be premium quality. It cannot be offered. If it is medium, it must be medium because later we will check regularly, periodically," he said.
Previously, the General Chairperson of the Indonesian Retail Entrepreneurs Association (Aprindo), Solihin, said that rice producers asked for the price of premium rice to be lowered by Rp. 1,000 per 5 kilograms (kg). This request coincided with the case of mixed rice which was being excited in the community.
"Since yesterday, the producers have written to us to reduce the selling price, which is from Rp74,500 per 5 kg, it has decreased by Rp1,000 per 5 kg, so it has decreased by Rp 200 per kg, so the HET at this time is Rp73,500 per 5 kg," he said.
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