Super Air Jet Is A New Player For Low Cost Carriers, Lion Air And Citilink Must Be Worried

Illustrated. (Irfan Meidianto / VOI)

JAKARTA - The plan for the presence of a new Super Air Jet airline, which takes the low-cost carrier (LCC) flight segmentation, poses a challenge for several airlines that have treaded this business model.

The editorial team noted that there are at least two existing companies that are large operators of LCC-type air transportation services, namely Lion Air and Citilink.

Responding to this, aviation observer Alvin Lie opened his voice. To VOI, he did not deny that there would be friction in business activities later.

"Yes, it could also erode other players' markets", he said, Tuesday, May 4.

Although predicting overlapping in terms of the acquisition of prospective passengers, Alvin considers that there is an opportunity for the domestic aviation industry to continue to develop thanks to the presence of Super Air Jet. Moreover, the pandemic situation has put a lot of pressure on this business sector.

"But it could also develop the LCC market potential because there are quite a lot of consumers", he said.

According to Alvin, positive signals in the growth of the aviation business can continue to be supported by transportation operators through several strategic steps. First, every airline must have its own unique route and mainstay route.

Second, getting around the flight schedule at certain hours so as not to coincide with other airlines in the same class.

"Then the next thing is how these airlines can carry their own character that can suit their market", he explained.

For information, low-cost carrier (LCC) is a plural term for airlines that provide low fares by removing certain services without compromising the main aspects of safety.

LCC airlines also often offer cheap ticket prices through reservation schemes long before the day of departure.

Meanwhile, the opposite of LCC is full-service carriers or full-service airlines. Some examples of airlines that offer this type of facility are Garuda Indonesia and Batik Air.