Deputy Minister Of Trade Roro Invites Japanese Investors To Explore Partnerships With Indonesian Swallow's Nest Producers

Deputy Minister of Trade of the Republic of Indonesia Dyah Roro Esti Widya Putri. (Photo: Aris Nurjani/VOI)

JAKARTA - Indonesian Deputy Minister of Trade Dyah Roro Esti Widya Putri invites Japanese investors and distributors to explore long-term partnerships with Indonesian swallow nest producers.

This was revealed by Roro at a meeting meeting with Echo Nusantara which was held in Osaka, Japan.

This is a very good opportunity to engage directly with our leading exporters and experience Indonesia's extraordinary biodiversity wealth. We believe that this natural wealth can make a significant contribution to Japan's health journey," he said in an official statement, Friday, June 13.

Roro said Indonesia is the largest swallow nest producer in the world. With more than 90 percent of global production coming from Indonesia, Indonesian swallow products offer abundant resources with premium quality that have long been appreciated throughout Asia due to their extraordinary health benefits.

Moreover, in recent years, continued Roro, there has been a significant shift towards natural health solutions around the world which has increased the popularity of bird nest drinks, especially in Japan.

The Japanese market prioritizes the purity of ingredients, functionals, and has a cultural appreciation of natural health traditions. This makes Japan an ideal partner for Indonesia in developing bird nest-based health drinks that meet the highest quality, safety and innovation standards," explained Roro.

Roro explained that swallow's nest is a unique high-value sector with significant growth potential.

The Indonesian swallow's nest is known for its high nutritional content, tracking, sustainability, and authentic processing methods and includes ethical harvesting and certified hygienic production.

"The Indonesian government and stakeholders continue to strive to improve standards and tracking systems to ensure the quality of premiums that comply with Japan's strict import regulations," he said.

Therefore, Roro hopes that both parties, in this case Japanese investors and distributors with Indonesian producers, are expected to encourage joint product development initiatives that are tailored to the tastes and preferences of Japanese public health.

In addition, Japanese investors and distributors are expected to collaborate with Indonesian producers in research, packaging design, and attractive marketing strategies for Japanese consumers.