Inaugurating Priority Service Centers In Cirebon, BRI Now Has 43 Premium Service Locations Spread Throughout Indonesia

The Priority BRI Service Center in Cirebon is here to answer customer needs. (IST)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk or BRI continues to expand its Wealth Management service and most recently is the presence of the Cirebon Kartini Priority Service Center. Located at the premium location of the BRI Kartini Building, Jl. Kartini No. 85, Cirebon City. This service center is not just a place to meet customers, but a financial experience center that presents a comprehensive approach from financial consultation, wealth management, to access to exclusive investments designed according to customer risk profiles and financial goals.

We understand that the needs of priority customers continue to grow. They are looking for financial partners who are able to accompany their life journey not only in terms of transactions, but also in future planning. The Priority BRI Service Center in Cirebon is here to answer these needs," said BRI Corporate Secretary Agustya Hendy Bernadi.

Not only promoting excellent service, this facility also has high aesthetic and social value. By presenting a mini gallery featuring the artwork of local artists, BRI wants to create an exclusive atmosphere that remains grounded, as well as support the preservation of Indonesian culture.

This step is part of BRI's roadmap in reaching more High Net Worth Individuals (HNWI) in strategic cities in Indonesia. Cirebon was chosen because of its crucial role as a center for economic growth in the northern region of West Java, as well as the gateway for the creative economy and industry in the Ciayumajakuning (Cirebon-Indramayu-Majalengka-Kuningan) region.

Throughout 2025, BRI has managed to record various achievements that emphasize its position as one of the market leaders in the wealth management industry in Indonesia. Among them are awards from the Euromoney Private Banking Awards as the Indonesia's Best for Discretionary Portfolio Management, as well as the title of the Most Trusted Financial Brand 2025 for wealth management services at the Investortrust event.

The performance of the BRI Wealth Management segment until the first quarter of 2025 also showed significant growth which further strengthened the company's position as a leader in the premium financial services industry. Total Assets Under Management (AUM) increased 14.09% compared to the same period the previous year, reflecting the high interest and trust of customers in BRI's comprehensive and relevant financial solutions. In addition, it also emphasized BRI's success in building customer loyalty and providing added and sustainable wealth management services.

Furthermore, premium customer clients base grew by 18.79% on an annual basis (YoY) until May 2025, indicating BRI's Wealth Management service is increasingly in demand by the affluent segment, especially through BRI's Elected Personal program which offers personalized financial experiences and solutions.

At the same time, the total number of investors also increased significantly by 36.87% YoY, as a result of a consistent educational approach and an expansion of investment distribution channels that are easily accessible to various customer profiles.

"This achievement is not just a number. Behind it there are trust, loyalty, and long-term relationships that we build with customers. We want to make sure that wherever they grow, BRI will always be there to accompany," added Hendy.

The Cirebon Priority BRI Service Center is a form of BRI appreciation in improving exclusive services to BRI Priority Elected Personal Customers. Currently, BRI's total prime customer service outlets are 43, consisting of 2 BRI Outlet Private Signatures, 41 Priority BRI Service Centers, and are equipped with 163 Lounge Priorities spread throughout Indonesia. (ADV)