JAKARTA - PT Aviasi Wisata Indonesia (Persero) or InJourney through its subsidiary, InJourney Destination Management (IDM) as the manager of Borobudur Temple is able to encourage local economic activity through empowering MSMEs during the Vesak celebration of 2569 BE/2025 at Borobudur Temple.
Director of InJourney Destination Management, Febrina Intan said that starting from culinary MSMEs, crafts, to tourism service providers, they received blessings from the 2025 Vesak celebration at Borobudur Temple. It was recorded that more than 2,000 MSMEs were involved to make Vesak 2025 a success.
In addition, tourism service actors also get blessings during the Vesak implementation. A total of 600 units of VW Safari are actively serving tourists who travel the Borobudur area. This figure is a drastic increase compared to normal days.
Furthermore, Intan said that her party did focus on social and economic impacts during the 2569 BE/2025 Vesak celebration at Borobudur Temple.
"We have to build a healthy and sustainable tourism ecosystem, not those that prioritize personal interests," Febrina said in an official statement, Wednesday, May 14.
To encourage the growth of MSMEs, through collaboration with the central and regional governments, IDM also revitalizes Borobudur Art Village. Borobudur Art Village is a relocation place for traders and craftsmen.
There are almost 2,000 traders who are in this location. The Borobudur Art Village is also equipped with various facilities such as museums, pavilions, amphitheaters, sports fields, large parking lots, and green zones," he said.
Not only that, local craftsmen also enjoyed the blessings of the Vesak celebration. The increasing demand for upanat, especially when Vesak has been able to boost the local economy.
Chairman of the Upanat Muh Zamzani Sandal Crafts Association admitted that upanat production has been able to boost the local economy. To empower the local community, collaborating with the Borobudur Conservation Center also held training programs for the manufacture of upanat sandals to a number of craftsmen.
In addition, IDM also involves local workers to support various things ranging from logistics, welcoming, service, to event management. At this year's Vesak, IDM involved more than 2,000 local workers to support the implementation of the 2025 Waisak.
The youth group who are members of Jejeg Art was also involved in the Vesak celebration. They made 300 decorative umbrellas and absorbed additional labor.
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"Hopefully this collaboration will continue and further introduce Borobudur MSMEs," said Jejeg Art Chair Ady Pramuningtiyas.
Previously, InJourney President Director Maya Watono said that the 2025 Vesak implementation had contributed to the high occupancy of lodging in the area around Borobudur, ranging from simple homestays owned by residents in Ngaran II Village to five-star hotels such as Le Temple which were fully recorded.
InJourney hopes that the presence of Borobudur Temple will be able to have a significant positive impact on the regional economy. This is an initiation that InJourney has always emphasized, namely that every existing tourism destination must be able to provide a multiplier effect for the surrounding economy," Maya said.
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