OVO, Digital Financial Services Company Owned By Mochtar Riady Conglomerate Campaigns To Achieve Ikhlas Program In Ramadan

Head of Corporate Communication OVO Harumi Supit. (Photo: OVO screen capture)

JAKARTA – Digital financial services company OVO admits that business travel throughout the year is quite challenging due to the pandemic situation.

Head of Corporate Communication OVO Harumi Supit to reduce the impact then launched a special campaign while welcoming the momentum of Ramadan.

"This YEAR we have to admit it is really stressful, so we have to be able to see and do positive things and one of them is with the #RaihIkhlas campaign that we are launching at the moment," he said in a webinar, Tuesday, April 13.

Harumi added that through the program, OVO offers mutual fund savings starting from Rp100,000 and cashback bonuses up to 50,000 OVO points.

"The way is easy, consumers just go to the OVO menu, then buy a mutual fund product Manulife OVO Bareksa Liquid at least Rp100,000 and consumers have the opportunity to get attractive cashback," he said.

On the same occasion, Psychologist Irma Gustiana mentioned a number of facilities and facilities offered by OVO is considered to help ease the psychological and mental burden of society that tends to increase in the pandemic.

In fact, he noted that one in five people who are under pressure due to COVID-19 are thinking of ending their lives.

"So this is one of the positive news that can help us psychologically to reduce the burden that exists, and this is important for mental health," he said.

According to Irma, a sincere perspective in psychology is divided into two important things. The first is transcendence which is a sincerity that is often spoken but not carried out. Regardless, the way to escape pressure is to pour out on the Almighty.

"Second is the personal perspective, which means being sincere and accepting what's happening and doing positive things," he added.

For information, OVO was first launched by Lippo Group under the license of PT Visionet Internasional in March 2017. The service has become a unicorn startup worth about $2.9 billion.

Digital wallet service products that can be used for transactions on a number of partners, such as transportation service providers, retail merchants, shopping centers, and others.