Tokopedia And ShopTokopedia Celebrate Heroes' Day With Local MSMEs From Sumatra Island, Java, To Sulawesi

Photo: Special

JAKARTA - Tokopedia and ShopTokopedia participated in celebrating Heroes' Day 2024 by continuing to strive to provide a stage for local MSMEs as economic heroes who have contributed to empowering the surrounding community. In order to encourage local MSMEs to become victorious in their own country to be able to contribute to the national economy through the use of technology, Tokopedia and ShopTokopedia continue to strive by presenting various campaigns and features, including through live streaming, which is available on the ShopTokopedia platform on the TikTok application.

Head of Communications of Tokopedia and TikTok E-commerce, Aditia Grasio Nelwan, said, [The 2024 Hero's Day commemoration with the theme 'Teladani Pahlawanmu Cintai Negerimu', inspired Tokopedia and ShopTokopedia to continue to help as many business actors as possible in Indonesia from various business scales to be able to reach a wider market and become increasingly the choice of the community, such as Nifty Twice (Bandung, West Java), Sulawesi Central (Makassar, South Sulawesi) and Emak CW (Pekanbaru, Riau).

"For Tokopedia and ShopTokopedia, the three MSMEs are examples of millions of sellers, as well as heroes who drive the country's economy, by empowering people around their area to run their businesses," he said, Friday, November 8.

In addition, to make it easier for people to access daily needs with transparent product quality and prices, Tokopedia and ShopTokopedia present a Local Buyer campaign that carries local brands, Promo Guncang, a special campaign every twin date, Tokopedia NYAM! to support food and beverage sellers, and Always Become Syantics that business actors can use in the Beauty and Body Care category through ShopTokopedia.

According to research 'Indonesia E-commerce Trends 2023' which focuses on consumer trends in the second semester of 2023, as many as 87% of respondents claimed to have watched live streaming and 77 percent of respondents made transactions via the live streaming feature.

"Seeing the high enthusiasm of the Indonesian people for live streaming, there is also a greater chance that local business actors, including MSMEs, can take advantage of as well as become heroes who drive the country's economy," said Aditia.

Looking at government data, which records that MSMEs contribute more than 60% to Indonesia's GDP, MSMEs can be called heroes who drive the country's economy. To encourage business growth for local business actors in the digital era, Tokopedia and ShopTokopedia provide various relevant educational materials and webinars around live shopping that can be found for free at the Seller Tokopedia and ShopTokopedia Academy Education Center.

In order for every business actor to succeed in providing a more interactive shopping experience, as well as increasing transactions through the live streaming feature, the seller must ensure that the TikTok account owned has become a Toko Official Account (ShopTokopedia) without the minimum number of followers.

"In addition to providing a more interactive and entertaining shopping experience for customers through ShopTokopedia, the live streaming feature can be used as one of the marketing strategies by sellers from various categories, ranging from Beauty, Fashion, Sports, Food and Drinks, Electronics and many more," said Aditia.

Tokopedia and ShopTokopedia revealed the trend of people's online shopping during the third quarter of 2024 on various islands in Indonesia

Seeing the enthusiasm of business actors to Indonesian MSMEs, as well as Tokopedia and ShopTokopedia users who contributed to the use of technology, thanks to various collaborations carried out, Tokopedia and ShopTokopedia have produced various positive impacts. Currently, there are millions of sellers who are members of the Tokopedia and ShopTokopedia platforms.

This allows people to access more necessities with quality and price that are transparent, as well as shopping online in a more attractive way. According to Tokopedia's internal data during the third quarter of 2024 compared to the third quarter of 2023, South Sumatra, Jambi, Lampung, Central Java and Banten, to five regions with the highest increase in the number of business actors, with an average increase of more than 1.5 times.

Five product categories became the most popular on Tokopedia on various islands in Indonesia during the third quarter of 2024, namely: Javanese: Food and Beverage, Health, Carpentry, Body and Household Care. Sumatratz: Food and Beverage, Health, Carpentry, Automotive, as well as Cellphones and Tablets. Kalimantanis: Fashion, Automotive, Carpentry, Health, and Cellphones and Tablets. Sulawesi? Food and Drinks, Health, Carpentry, Automotive, and Computers and Laptopes. Balinese: Household, Carpentry, Health, Food and Drinks as well as Automotive. Papua: Fashion, Cellphone and Tablets, Sports, Carpentry and Automotive.

"We also have interesting findings, according to internal data from ShopTokopedia, North Maluku, West Nusa Tenggara, Bengkulu, Maluku and Papua, with the highest increase in the number of transactions during the third quarter of 2024 compared to the third quarter of 2023," added Aditia.

The five most popular product categories on ShopTokopedia on various islands in Indonesia during the third quarter of 2024: Java: Beauty and Body Care, Female Fashion, Muslim Fashion, Food and Beverages and Fashion and Male Fashion. Sumatra? Beauty and Body Care, Food and Beverage, Female Fashion, Fashion Accession, and Health.

Aditia added that the growth in the number of sellers and online shopping transactions was also supported by the live streaming feature on ShopTokopedia. The proof, as much as 60 percent of promotional content on TikTok supports local products on ShopTokopedia.

"In fact, business actors who conduct live shopping on ShopTokopedia on average experience a 7-fold increase in sales when compared to other sellers who do not do live shopping. During the third quarter of 2024, five categories were best-selling during live streaming, namely Beauty and Body Care, Female Fashion Fashion Fashion, Male Fashion, and HP and Electronics," concluded Aditia.