Raup Rp4.7 Trillion Until September, PIK 2 Raises Its Marketing Sales Target

Rupiah (Photo: Antara)

JAKARTA - PT Pantai Indah Kapuk Dua Tbk (PANI) reviewed the potential for performance until the end of 2024. PANI has set a new pre-sale target of IDR 6 trillion. This target jumped 9 percent from the target at the beginning of the year at IDR 5.5 trillion.

This positive interest stems from the increasing demand for property in the medium and upper middle segments, both from the housing segment, commercial products including shophouses, shophouses, SOHOs and warehouses, as well as demand for commercial lots that come from various business actors who see expansion opportunities in the PIK2 area.

After the revised target to IDR 6 trillion, PANI noted that contractual sales from January to September 2024 had been achieved 78 percent of the 2024 target, which was at IDR 4.7 trillion.

This achievement made a growth of 168 percent from the same period last year. In other words, PANI is increasingly sticking nails in Indonesia's property sector in the future.

PANI President Director Sugianto Kusuma said PANI will continue to grow to follow the trends and needs of the community. We strive to always innovate and launch quality products. "This is a manifestation of our commitment to all stakeholders," he said, citing information disclosure, Saturday, October 26.

The commercial plot segment recorded pre-sales of IDR 2 trillion, which showed an increase of 199 percent YoY compared to the same period in 2023.

Other segments also recorded positive numbers. The residential segment with pre-sales reached IDR 1.7 trillion, recording an increase of 479 percent YoY.

Finally, the commercial product segment until the third quarter of 2024 recorded pre-sales of IDR 1 trillion. This figure shows an increase of 28 percent YoY compared to the same period the previous year.

This achievement secured PANI's path in achieving the 2024 target smoothly. The significant increase in YoY is the result of the progress of PIK2 development as a liveable city and the provision of the most complete facilities for the community around Jabodetabek, including the MICE project which is being built, as well as the KATA RAJA 39KM (Kamal Teluk Naga Rajeg) toll road which is planned to start operating early next year.

PIK2's increasingly affordable access also supports the increase in PANI pre-sales with the Jakarta Outer Ring Road (JORR), Jakarta Inner Ring Road, Jakarta-Merak Toll Road, and Airport Toll Road. Public interest that continues to increase is reflected in this pre-sales.

Not only business and company owners who are enthusiastic about obtaining commercial plots at CBD PIK2, the general public also shows high enthusiasm for PANI residential products located at PIK2. The variety of products offered by PANI that are increasingly wide has reached various levels and circles of society.

A strategic location as the development of the city closest to the distance from and to Soekarno-Hatta International Airport strongly supports PANI development projects and creates more opportunities for business expansion. Therefore, PANI is optimistic that PIK2 will increasingly become a destination for housing, entertainment and community business centers in the future.