LinkUMKM Facilitates Business Actors Assistance To Go Digital

The LinkUMKM platform offers MSME business actors to go digital so that their products can be accepted in the market and remain competitive in the digital era. BETWEEN

JAKARTA - LinkUMKM platform offers business actors to go digital through various services and assistance so that their products can be accepted in the market and remain competitive in the digital era.

"LinkUMKM is open to all MSME actors, both those who have been in business for a long time and those who have just started it," said Project Leader of LinkUMKM Nilam Nirmala in a statement in Jakarta, Saturday.

According to Nilam, this platform is easily accessible through the website linkumkm.id or free applications on Playstore and Appstore. All features are available unconditionally and costily, making it easier for MSMEs to start digitally transforming. The flagship feature of LinkUMKM is Self Assessment, which helps MSMEs assess business strengths and weaknesses.

By filling out a brief survey, he said, MSME businesses will be classified as Traditional, Developing, or Modern, and will get recommendations for the training modules needed.

He added that the Self Assessment feature on LinkUMKM is here to help MSME players understand their position and potential business better. Through scoring, users can find out the business category, whether it is still traditional, Developing, or already Modern.

From this result, said Nilam, LinkUMKM provides appropriate training recommendations, so that they can develop more in the digital era.

He revealed that LinkUMKM offers two types of training modules, namely Soft Competency for skills development and Hard Competency which contains practical modules according to business needs.

In addition, the platform provides online training that can be accessed at any time, as well as business consultations through the Coaching Clinic feature which allows MSMEs to consult free of charge with business experts.

LinkUMKM also has an MSME community where business actors can share experiences and learn from others. The Storefront feature provides simulations on how to promote products digitally, from cataloging products to filling out descriptions. Products uploaded in Storeases have the potential to be seen by millions of LinkUMKM users, increasing your business exposure.

He said interesting collaborations, such as free product photo sessions with professional photographers and rebranding packaging with partners, were also carried out to support MSMEs to improve product display.

LinkUMKM is a comprehensive digital solution to help MSMEs grow and compete. Take advantage of features such as Self Assessment, Online Training, Storefront, and Clinic Coaching to accelerate your business growth. Access now, and travel with millions of other MSME players towards success in increasing competitiveness in the digital era," he said.