JAKARTA - On February 24, 2021, Bank KB Kookmin officially changed the name and logo of Bank Bukopin's subsidiary in Indonesia. Not only that, but in December 2020 Bank KB Kookmin also launched an advertising campaign by collaborating with a well-known boyband from South Korea, namely BTS, which has collaborated with Bank KB Kookmin since 2018.
The advertisement received a good reception and enthusiasm from the Indonesian people, with an online audience of more than 33 million times. Heo In, President Director of KB Kookmin Bank, said that because of this enthusiasm, KB Kookmin began to expand by adding banking services such as risk management and digital finance which aim to design the future of digital finance and strengthen the trust of its loyal customers in Indonesia.
"The services include cooperation between affiliates such as KB Securities, KB Insurance, KB Kookmin Card, and KB Capital which previously entered the Southeast Asian market first. Bank KB Kookmin is the holding company of Bank KB Bukopin which has the largest assets among commercial banks. others in Korea with total assets of 438.4 trillion South Korean won (as of December 31, 2020)", Heo In said in a written statement, Monday, March 29.
He said the main focus of Bank KB Kookmin and KB Bukopin is to strengthen the capabilities of "Risk Management" and "Digital Finance". KB Kookmin Bank also plans to develop Bank KB Bukopin by combining systematic risk management expertise as well as advanced digital capabilities for Small Medium Enterprise (SME) and retail.
As a first step in starting a business, on March 10, KB Bukopin and the executive board of Bank KB Kookmin directly participated to meet VIP customers in Indonesia.
"Our focus is to develop Bank KB Bukopin into the ranks of the top 10 retail banks in Indonesia with full support from the company and provide modern comprehensive financial services to all customers in Indonesia", said Heo In.
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